Dark Hazard (Warner Bros.) (1934)

ROBINSON'S LEADING LADIES BASIS FOR CONTEST An interesting contest which will serve as a splendid publicity build-up for your showing of “Dark Hazard” and makes a good newspaper feature, is con Exploitation \VIE tained in the following plan:— Photographs of feminine screen stars who have appeared opposite Edward G. Robinson in his former screen hits have been chosen for this contest. photo is printed on a separate day for a six day contest; or two photos may be run daily for a three day contest. READERS ARE ASKED TO STATE THE NAME OF THE LEADING LADY AND TITLE OF THE PICWHICH SHE APPEARED OPPOSITE TURE IN EDWARD G. ROBINSON. (Advance Publicity Story) Name Robinson’s Leading Ladies For Strand Prizes Daily News Starts New Contest Tomorrow Showing Female Stars In Robinson’s Former Screen Hits TARTING tomorrow, the Daily News will publish for a period of six days, a photograph of a prominent feminine screen player who has appeared opposite Edward G. Robin son in former screen productions. The photographs show each player in a distinctive character portrayal. Readers will be asked to state the name of the leading lady and title of the picture in which she appeared opposite Edward G. Robinson. It is a sort of movie fan memory test—one in which you are bound to derive a lot of fun. Just recall the many splendid Robinson pictures you have enjoyed.. Endeavor to associate the recognizable likenesses of the female stars and the motion pictures in which they appeared. Each day during the contest the following prizes will be awarded. Daily 1st prize—$3.00 Daily 2nd prize—$2.00 Daily 3rd prize—$1.00 Ten awards of 2 guest tickets each to see Edward G. Robinson in “Dark Hazard,’ starting Monday, January 8th, at the Strand Theatre. “Dark Hazard” is the title of Edward G. Robinson’s latest picture produced by First National. Genevieve Tobin appears opposite Robinson who plays the role of a happygo-lucky gambler whose passion of racing costs him everything he holds near and dear. In the cast with Eddie are Genevieve Tobin, Glenda Farrell, Robert SBarrat, Gordon Westcott and others. Alfred E. Green directed, from the screen play by Ralph Block and Brown Holmes. Watch for tomorrow’s News for another photo of Edward G. Robinson’s former leading ladies. Fill out today’s contest blank printed below and send it to the Contest Editor no later than (date). NOTE TO EXHIBITORS: This information is not for publication. The following are the correct identifications of Edward G. Robinson’s former pictures and his leading ladies. No. 1—Glenda Farrell in “Little Caesar’; No. 2—Zita Each Furnished here is announcement story, also sample contest blank to be published each day with photos of Robinson’s leading lady. The matter of prizes can best be determined in each individual situation. In the average situation three small cash awards and a number of guest tickets will serve as attractive awards. There are two ways in which this contest can be handled. The first is to offer daily prizes with each picture published; the other plan is to require contestants to collect all six pictures and awards made on the best answers collectively at the end of the contest. The angle supplied in the prepared contest story presents the first method, which can easily be altered to fit the proposed method. (Daily Announcement) WIN CASH OR TICKETS IN NEW MEMORY TEST HERE IS THE LIST OF DAILY PRIZES! Ist prize $3.00 cash; 2nd prize $2.00 cash; 3rd prize $1.00 cash; 10 awards of 2 guest tickets each to see EDWARD G. ROBINSON in “DARK HAZARD” starting Monday, January Sth, at the Strand. CONTEST PICTURE NO. 1 Here is one of Edward G. Robinson’s leading ladies as she appeared in one of his former screen successes. Who Is This Movie Star? Fill in the blank below. You may win one of the valuable prizes to be awarded daily in this big six-day contest. CONTESTANTS MUST FILL OUT THIS BLANK AND MAIL TO “DARK HAZARD” CONTEST EDITOR, DAILY NEWS (No later than date) I identify the above movie star as:— Johann in “Tiger Shark’; No. 3—Loretta Young in “Hatchet Man’; No. 4—Bebe Daniels in “Silver Dollar’; No. 5—Aline MacMahon in “Five Star Final”; No. 6—Kay Francis in “I Loved a Woman.” The six mats in this stunt are available as one unit, order Mat No. 10, Price 30c ee i ee a ee es ere as | Sasr en ae USE THESE MATS FOR SUBSEQUENT DAYS OF CONTEST 2nd Day 3rd. Day 4th Day 5th Day 6th Day Page Seventeen