Dark Hazard (Warner Bros.) (1934)

KL xploitation Ldeas Star-O-Gram Type Of Feature Editors Like The puzzle fad which has been sweeping the country for several years is still rampant. Jigsaws, crosswords, erytograms and a score of other brain-teasers occupy the spare time of millions of people. The star-o-gram hunt is the latest. STAR-O-GRAMS are made up of a series of sentences in which are concealed the names of the stars appearing in ‘‘ Dark Hazard.’’ The final sentence gives a direct plug to the star and title of the picture. Sell this new puzzle idea to your newspaper editor. It has a real worthwhile feature for his newspaper. It requires a small space and ean be run with or without a movie ticket offer for first group of correct solutions submitted. NOTE TO EXHIBITOR—We have set the Star-O-Gram partly in capital letters so that you can easily distinguish the hidden names of the stars. Use it as a guide in judging the an swers submitted by readers. The Star-O-Gram, when published, should appear in the same sort of type. However, to help you in deciding the correct solution here are the names of the stars. EDWARD G. ROBINSON SIDNEY TOLER GENEVIEVE TOBIN EMMA DUNN GLENDA FARRELL WILLARD ROBERTSON ROBERT BARRAT HENRY B. WALTHALL GORDON WESTCOTT WILLIAM V. MONG HOBART CAVANAUGH GEORGE CHANDLER (Plant This In Your Local Newspaper ) WIN FREE MOVIE TICKETS TO SEE EDWARD G. ROBINSON in “DARK HAZARD” at the STRAND Hidden among the words printed in the copy below are the names of (12) movie stars appearing in “Dark Hazard’ starring Edward G. Robinson, which starts next Friday at the Strand Theatre. Only the second or surnames appear. Can you pick them out? Twenty-five pairs of guest tickets will be awarded to the first twenty-five persons sending in the correct solutions on or before (closing date). Write the names of the stars on a separate piece of paper so as to make your solutions clear to the contest editor. Address: Contest Editor, “STAR-O-GRAMS,” care of this paper. TODAY’S “STAR-O-GRAM”’ When Jim Turner, down-and-out ex-gambler, came back to the country where he had raced his dog, Dark Hazard, it was spring-time, ROBINS ON the bough. Weary, but as always the stoic, A VAN AUGHt else would have been out of place—served as his conveyance. All was familiar—WEST COTTage, or DeWALT HALL, oR OBERT’S-ON-the Sound, or FAR RELListon. At the tracks he spied an excited crowd and mixeD UNNoticed aMONG them. Over wounded Dark Hazard, a man aimed a pisTOL, ERrantly cocked. “Stop!” Turner cried. The man answered, “Why put up a BAR? RATher see him suffer??? Turner’s words were laconiC—“HANDLE Right, a friend like Dark Hazard! I mean TO BINd up his wounds!” Magic Square Popular As Newspaper Feature The Magic Square has been established as a successful feature with many newspapers in all parts of the country. In many instances the Magic Square has supplanted the crossword puzzle. It only takes a few minutes to solve and makes an interesting past-time. Besides, it gives your attraction an extra plug which punches out a strong selling line. Plant this with your newspaper and offer guest tickets. for the first twenty persons to submit correct solutions sent to your theatre or in care of the Magic Square Editor of the co-operating newspaper. interesting feature Mat No. 85 Price 5c solved by beginning with the circled square, and moving up or down, right or left, but not diagonally, and ending at the square which contains the period. Don’t fail to take advantage of the opportunity this puzzle offers you for an additional plug. The current square conceals the following sentence: THE AUTHOR OF LITTLE CAESAR ALSO | WROTE DARK HAZARD which is Page Highteen FLASH TIRE COVER | This handsome tire cover earries your message wherever motor vehi cles travel, thereby reaching untold numbers of prospective patrons which other advertising mediums may have missed. The tire cover available on “Dark Hazard” is a swell-looking fourcolor job done in special, weatherproof colorgravure process on patent leather finish stock. The head of Robinson is in black and white with orange highlights. The background is halved in orange and yellow on the left and right respectively. All lettering is in black with black and white dice under the head of Robinson. Ample room is left at the bottom for theatre imprinting. Prices are as follows: Singly, 85c¢; in quantities of 10 and up at 70c. If imprinting is desired, add $2.50 to your order in quantities of 10 and up to 100. Over 100, imprinting is free. Covers are sent C.O.D. unless check accompanies order. Order directly from: CLUFF FABRIC PRODUCTS, 655 WEST 55th STREET, N. Y. C. MECHANICAL DOG RACES A good lobby stunt that will get _|a lot of attention and build interest to see Edward G. Robinson in “Dark Hazard” is to let your patrons play at the dog races. This game is similar to that of the mechanical horse racing machines commonly used by carnivals and bazaars. Instead of having horses on the machines, set small cutouts of whippets. Paint one black to carry No. 5, just like “Dark Hazard” the prize winning dog in the picture. Any number of stunts may be worked with this type of racing machine, however, be sure that you get across your advertising message and show plenty of stills from the picture. TREADMILL BALLY The familiar stage prop known as the treadmill, if not available locally, can be constructed very easily by a competent mechanic. In productions, vaudeville, parks and fair-grounds the treadmill serves to exhibit runners, both man and beast in action and is an ideal unit as a dog-race ballyhoo for theatre lobby or vacant store window. In almost every locality, can be found one or more breeders of racing dogs with whom some equitable arrangement can be made to give exhibitions in window or lobby of the racing prowness of his animals, using the treadmill as the substitute for race course. In situa tions where a dog-track is maintained, a mutually beneficial tieup can be made, using one or more of the whippets that figure in the actual contests. Where a vacant window is used, the same should be attractively deceoratel and a plentiful supply of display material on the picture used as a trim. “Dark Hazard” should be featured as the world’s fastest Whippet which brought Ed. Robinson as the gambler, a fortune. “Dark Hazard” is the type of picture that lends itself to a wide range of street stunts. This item of exploitation is “stock” with many successful showmen. A street stunt cleverly planned and carried out will attract a great deal of attention and get your showing of “Dark Hazard,” valuable word of mouth advertising. Use these ideas to exploit “Dark Hazard.” You will find they will work in a big way, at very little 20st. Dog In Limousine If you plan a dressy opening, arrange to have a swell looking limousine arrive at your theatre; two foot-men open the door of the car and out walks a whippet dog or greyhound, wearing a flashy collar and blanket reading “Dark Hazard.” In the event you do not have a dressy opening, have the ear drive up to the best hotels, restaurants, office buildings, public buildings and other places where the most people congregate at any one time. This stunt, perfectly timed will Variety of Street Stunts To Ballyhoo “Dark Hazard” prove to be a great advertiser for the picture. Ad Blanket Worn by Dog Another good street stunt is to have a man walk the streets with a whippet or greyhound. The dog wears a blanket on which is lettered “Dark Hazard,” the theatre name and play-dates. This stunt is figured on the basis that people are attracted by this type of dog and are bound to stop and admire the animal and ask questions about him. Whereupon the man accompanying the dog hands out heralds advertising the show. Pet Dog Parade Kids and their pet dogs parading through the streets to your theatre will make a great flash with the added possibilty of getting newspaper publicity and picture breaks. The idea is to award prizes for the best dogs, regardless of breed or pedigree. Proper place should be provided for such a dog show, which may be held at the offices of the local S. P. C. A. or some vacant store near your theatre. Splendid Boy Scout Angle There is a sequence in “Dark Hazard” that tugs at the heart strings, particularly lovers of animals. “Dark Hazard” a beautiful thorobred racing hound has _ been crippled and is about to be destroyed. Edward G. Robinson pleads for the dog and he is allowed to take him in hand. The picture shows the tremendous affection between the dog and his new master, and the animal, through loving care and nursing, becomes sounder and fleeter than ever. “Dark Hazard” reciprocates by winning a fortune for his benefactor. This is an angle that will hold a special appeal for Boy Scouts everywhere. Scoutmasters in particular will be keen to foster any movement among their charges, that accentuates their kindness to animals teachings. Using the above mentioned photoplay sequence as the basis for sponsoring a BE KIND TO ANIMAL WEEK, you should readily secure the whole hearted support of your local Boy Scout organization. Start your story off with stories to the Use Game CAN Oe BET Wiy, ANYTHING ouk WOMEy EOWARD G. ROBINSON il dD We yw i" HAT ARO This novelty fits right in with the story of the gambler who would bet on anything except women and tells its message as indelibly as any form of special distributive matter that could be devised for this particular picture. In general appearance and _ size these ‘Chips’ are identical with those used on many gaming tables, coming Lucky Ticket Giveaway effect that Edward G. Robinson, himself a great lover of animals, has suggested that the lesson taught in his picture “Dark Hazard” should be brought to the attention of the nation through such a plan. Copy of an announcement to your public from Edward G. Robinson, should be given and which should be published as soon as you have made your tieups with the Boy Scouts. Naturally the S.P.C.A. will also come through with whole hearted approval. This campaign feature also offers a splendid opportunity to tie in with every pet shop in town. This will mean cooperative window displays and the loan of Whippets for lobby and street ballyhoos described elsewhere in these pages. Exhibitor should offer a pair of guest tickets to the ten persons whom the Boy Scouts report upon as having shown in some way the outstanding acts of kindness to animals during the week stunt is in operation. Chips For as they do in assorted colors and of a thickness approximating that of the genuine article, Illustration shows face of these chips. Reverse side is for theatre imprint. The lucky number angle can be used without extra charge, as the chips will be serially numbered upon request. When distributing the chips for this purpose, enclose them in small pay envelopes bearing selling copy on picture and the notation that if the number on their chip is posted on board in theatre lobby, the bearer will be admitted free. Prices—including imprinting. 500, @ $4.00; 1M, @ $5.00; 3M, $4.75 per M; 5M, $4.50 per M; 10M, $4.25 per M. NOTE—If the lucky number idea is to be used merely add the words ‘‘SERIALLY NUMBERED’? to order. Order Direct From: ECONOMY NOVELTY CO. 239 WEST 39th ST. N. Y. C.