Dark Hazard (Warner Bros.) (1934)

Interesting Game Novelty Will Intrigue Everyone PLAY “DARK HAZARD’? to Win the Big Dog Race & THE RULES 1—“Dog Race” can be played by two persons or more. 2—Match heads may be used for counters. 3—AIl moves are to be made on the toss of a single coin, moving forward two spaces on Heads, one ROBERT (, d BARRAT WHOSE FIRST SCREEN ROLE WAS) THE RESULT OF HIS PLAYING THE ‘STRONG MAN' ROLE INA : Is SAID TO BE HOLLY WOODS STRONGEST THE MINISTRY ISONE OFTHE | , FEW HOLLYWOOD ) STARS WHO TRIES } TO DISGUISE HER AGE SHE 15 TWENTY: SEVEN. fe A WHIPPET RACE UNTIL HE WAS CAST FOR THE STARRING ROLE IN "DARK HAZARD ” YET HE TALKS THE RACING ARGOT LIKE A VETERAN “DARK HAZARD {gy MADE HER DEBUT SZ WITH THE SAME . STAR~ EDW. G. ROBINSON IN “LITTLE CAESAR” Here are some interesting facts about some of the stars who are cur rently appearing in “Dark Hazard,” First National’s new sensation at the Strand Theatre. The cast headed by Edward G. Robinson is a notable one, including Genevieve Tobin and Glenda Farrell. Mat No.17 Price 10c space on Tails. A Warner Bros. Picture STRAND Reproduced here is a facsimile of the “DARK HAZARD DOG RACE” card which is a corking distributive unit, either as a throwaway or house to house unit. This is a novelty which will be kept for days owing to the fun everyone will get out of it. In fact, you will receive many personal requests for a copy as soon as they get out on the street. The rules of the “Dog Race Game” are clearly explained on the card and the only other units required to play the game are two match-heads and a coin which is 4—Follow directions on reaching marked space. 5—Player first reaching “Judges Stand” wins. Yow ll get a real thrill when you see the World’s Fastest Whippet win a fortune for EDWARD G. ROBINSON as the gambler who will bet on anything but women in “DARK HAZARD”. Week Starting Monday January 8th “WHAT’S HAPPENING ON THE LOTS” By the author of “Little Caesar” THEATRE tossed ‘heads or tails’ to determine whether a move of one or two spaces is made. Each player alternates in tossing the coin and moves a match backwards or forwards according to rules. Actual size of “Dog Race Cards” is 4144 x 9 inches. Printed in blue on heavy coated stock. Prices — Including Imprinting: 1M, $3.00; 3M, $2.75 per M; 5M, $2.50 per M; 10M, $2.25 per M: Order Direct From: ECONOMY NOVELTY CO. Ne ¥.°C. 239 WEST 39th ST. If you are not getting your copy of “What’s Happening on the Warner-First National Lot,” you’re missing out on a crack news service. This bulletin relates the happenings of interest, the news, the gossip, and the plans of the Warner First National production staff and stars. The service is available to you free of charge. Merely write to the Director of Publicity, Warner Bros. Pictures, 321 West 44th Street, New York City, and your name will be added to the mailing list. Don’t wait — do it now! HOLD DOG RACE FOR BALLYHOO Here is a corking stunt suggested by Epes W. Sargent in his Exploitation Column in Variety. This is to put on a public dog race with entries furnished by boys and girls of school age. Any kind of dog should be eligible. By stipulating a certain hour each day when entry blanks can be obtained and making it a condition that each dog to be raced shall be brought to theatre for registration, you will be assured of a splendid advance bally. The time of the race should be set just before box-office opening on first day of picture run. The blanketed dogs should be paraded to starting ‘point. Owners should be lined up at finish line, while volunteers hold dogs at start, with judges at both points. At a signal the dogs are released to respond to their owners calls. This stunt can be clowned up a bit, as for instance the suggestion to give a daschund a handicap. Owners of winning dogs of course are awarded a free ticket to see ‘*Dark Hazard.’’ CUT-OUT DISPLAY ON HOTEL DESKS Still number eleven in the regular exchange set lends itself to a great piece of exploitation. This still shows Robinson in a cordial mood, standing behind a hotel desk. Make a blow-up of this still to life-size, mount it on heavy compo-board, cut it out, back it up with an easel standee, and you have the makings of a good tie-up that will get a lot of attention. Plant this cut-out to stand on the registration desk of your local hotels with a large card reading: GREETINGS FRIEND, WELCOME TO OUR HOTEL .... SEE EDWARD G. ROBINSON IN “DARK HAZARD” AT THE STRAND THEATRE. This idea will create a lot of word-of-mouth advertising for Edward G. Robinson and the picture. It is a stunt that will be considered by the cooperatinig hotel as a nice gesture and lobby attraction. Use Colortone Effect To Enliven Make your screen presentation artistic and colorful with this atmospherice effect, elaborately created, beautifully colored. Gives added depth to your film and charm to your screening. Presentation Only. ase $2.00 —Set (pos. and meg.) .........655 3.00 3144 x 4 Colored positive Only 1.50 —Set (pos. and ae Oe Eve eee 2.25 | Order by Number N-714 NATIONAL STUDIOS, Inc. 226 West 56th Street, New York Be sure to specify and include remittance with order to avoid parcel post and C.O.D. charges. Page Nineteen