Dark Hazard (Warner Bros.) (1934)

STILLS FOR FINE WINDOW DISPLAYS A number of very fine attractive window displays can be secured with the aid of stills showing scenes from ‘‘Dark Hazard.’’ For instance still numbers 2 and 3 show Edward G. Robinson at a telephone switch-board. They can be tied-up with your local telephone company or any firm depending on service rendered by telephone. Other tie-up stills are: Lobby Hotel: (desk display) still No. 11. Dog & Pet Shops: Still No. 70 Robinson and ‘Dark Hazard;’? Still DH Pub. F, Genevive Tobin with her prize winning West Highland White. terrier. Pipe Displays. Stills No. 50, 110, EGR 99-100-113. Cigar Displays: Stills EGR 108109. Millinery: Stills No. 23 and 38. Order these special stills from the Still Department, Warner Bros. Pictures, 321 West 44th Street, New York. TIE-UP WITH PET STORES The fact that ‘‘Dark Hazard’’ is the name of a pet racing dog and certain sequences play up the human side of the ‘‘master and dog’’ angle, should warrant the whole-hearted cooperation of all pet shops. There are any number of stills showing Robinson with his whippet that can serve as the basis of a corking tieup window trim. If the dealer specializes in whippets, greyhounds, éte., the tieup can be made all the more effective, by an exclusive window display of these breeds. By giving a eredit line on blankets, you should be able to secure the loan of one or more of these racing dogs for ballyhoo purposes. Greyhound pups will attract a world of attention. A tieup card can read ‘‘We hope to grow up and be a eredit to our master like ‘‘Dark Hazard,’’ our much esteemed relative, now playing at the Strand Theatre.’’ GIANT CUT-OUT FROM 24-SHEET The 24-sheet designed for this picture is a corking good piece of advertising material. As a poster it will sell the picture very strongly for you. However, you can also make use of the pictorial part of the layout for a flashy cut-out. This cut-out will stand about seven feet high when mounted on heavy board. A striking effect is obtained by shellacing the cut-out to bring out all the brilliant poster color on the paper. Mount the display on your marquee and spot it with plenty of light. This gives you a giant cutout at a minimum cost. LOBBY SHOWING OF PRIZE DOGS A great lobby attraction in connection with your advertising of ‘*Dark Hazard’’ would be an exhibit of pedigree dogs. If possible a whippet to tie-in more directly with the picture. These prize animals may be secured from your local pet shop or from some owner of prize dogs. Such an exhibit would make interesting newspaper pictures and result in good publicity both for the owners and the picture. A very interesting show can be staged with the background to resemble a race track and betting booths. Double check this item of exploitation because it works out to good advantage and creates a lot of favorable comment. Page Twenty-two 2 COLOR BLOWUP For Lobby And Window Displays LS FA CAE Dros.’ famous. 2tar— ics 19342 rot dramatic hi! The star of the month—in a story from the book-of-themonth—makes the picture of the month, as Warner Bros. again team the author and star of “Little Caesar” . This roaring, real life drama of a”’plunger’’ of the tracks, wagering body and soul—hazarding love and life, is hailed by a million readers as W. R. Burnett's greatest story...awaited by fifty million theatre-goers as Robinson's greatest picture! Elw.G Robinson DARK HAZARD A First National Picture with Genevieve Tobin * Glenda Farrell « Directed by Alfred E. Green This ad reached over 15,000,000 people through the medium of the leading movie fan magazines. A special enlargement, 44 by 64 inches in striking red and purple, has been made available for your use. You will find this invaluable for use both in advance and during your run. At your exchange for only 40c each. Don't miss out on this flash accessory.