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UND THE CORNER!
HORSE
Landslide of Laughs
How to Sell the Ace Political Picture of the Presidential Year No. I — ITS TIMELINESS!
You can base your entire selling campaign on the political angle. The country is in the midst of a hot Presidential fight. Acres of newspaper space are being devoted to politics. The people are more “politics conscious’’ now than ever before.
Sell the picture as Hollywood’s screaming burlesque on the political parade. Sell it as the FIRST political comedy of the Presidential year.
No. 2— ITS STAR! .
If you’ve played WARREN WILLIAM in ‘‘The Mouthpiece,’’ you know what a terrific sensation he is . . . and what a terrific box office reception is in store for his next hit! THIS IS IT!
Splash his name and his pictures in all your ads, your lobby displays, your outdoor billing and your exploitation, tieing him up with his great performance in ‘‘The Mouthpiece.’’ Although the picture is essentially a comedy, don’t play William
_ as a comic, but use Guy Kibbee to plug that angle.
Be... Be sure not to make your ballyhoo too serious. As ‘“The Dark Y Horse,” is a comedy, your campaign should reflect the comedy note.
~ Regardless of the political angle, ‘“The Dark Horse’’ can be
Id as a rapid fire action comedy. It is on a par with ‘‘High PresSi
@,” one of the standout attractions of 1932 and can be sold as =a : (Beutel type of picture. Warren William has the same type of role eae, au im Powell enacted and there are any number of sure-fire = FIRST NATIONAL
PICTURES
tl : piece”) WILLIAM
fe -Vivienne Osborne