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EAPLOITATION
WORLD PUBLISHING (CO. BOOK AND POSTER NATIONAL PROMOT
@ Illustrated above is the World Publishing Co.’s popular-priced edition of David Goodis’ novel, “Dark Passage,” from which the film was adapted. The book features the special motion picture jacket shown here, as well as profuse illustrations of many actual scenes from the film.
@ The World Publishing Company, always first @ In addition, Warner Bros. and World Publishing
mt Moron Wicture Ediions, again presents Co. have arranged for distribution of the specially prepared 2-color book-into-film poster shown at left, to bookstores coast-to-coast. (Actual size 17” x 2214”.)
. @ top-notch, sure-fire, best-selling novel— available at book stores from
coast fo coast-made by Warner
Bros. into a brilliant and @ The poster, in both cardboard and regular stock, ee maiion Gore, _ is available in LIMITED quantity.
Order from Campaign Plan Editor, Warner Bros. Pictures, 321 West 44th Street, New York 18, N. Y. as follows: “Dark Passage” cardboard poster — 10e each. Regular stock poster — 5e each.
FANART
ROYAL CROWN COLA RADIOAD CAMPAIGN
—_—_—_—___—>
-Loveliev’
Tonight!” HA RMS _ = “My Beauty Facials bring \ () N ( _ quick new Loveliness”
A new motion picture title sheet on “Too Marvelous For Words” has been published by Harms, Inc., and
is in all music stores ready for window and _ counter
nee | displays. J is TOO MARVELOUS FOR WORDS
out of 10 Screen Stars use Lux Toilet Soap. Lx G78: are Loveler/
e@ Royal Crown Cola leads off with an extensive radio campaign with one-minute spots and ten-second station breaks over 330 stations during the last quarter of 1947 — all plugging “Dark Passage” and Lauren Bacall. In addition, this ad runs half-page
@ This 420 line ad with Lauren Bacall and credit for “Dark Passage”’ breaks day-and-date in key city newspapers. In addition, the same copy runs in LIFE, GOOD HOUSEKEEPING, and WOMAN’S DAY magazines. For further informain LIKE. aad “iféahinds page -RCeOOD
tion and ad proofs, write: S HOUSEKEEPING. For ad proofs or inforMr. Phil Filhaber “DARK PASSA cr mation concerning the above, contact: : c) va eon J. Walter Thompson Agency, ———s ROART-BACALL Advertising Manager, 420 Lexington Avenue, Nehi Corporation, New York, N. Y. Columbus, Ga.
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