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One 45-second Spot Announcement and one
10-second Station Break, each allowing time
for live announcement of theatre and date. (80TH ON ONE RECORD)
Wrile to your local | WARNER EXCHANGE
BOGART—BACALL INTERVIEW
A special five-minute transcription in which this famous star pair do their own husband-and-wife routine similar to those so popular on the net
works right now. ' ) IMPORTANT! Your request must be accompanied by name of : “¢ radio station and program on which this transcription will be used. g
WRITE TO: Campaign Plan Editor, Warner Bros. Pictures, Inc., 321 W. 44th St., New York 18, N. Y.
QUART
LOBBY N.Y. STRAND LOBBY DISPLAY
TURNTABLE
Effective lobby turntable display is made by triangular mount atop turntable which revolves on the base as shown. One side of the set-pieces is Still No. 509 (from branch set) blown up; second side carries still display with copy; third side may carry clinch scene blow-up or copy on the rest of your attraction. Simplified version of the same display piece avoids use of turntable, and the setpieces are reduced to two-sided version illustrated here.
The illuminated display shown above is from the N. Y. Strand's outer lobby. Huge block cutout letters are used for star names and title, with natural, effective shadowing resulting from the illumination. The display is mounted behind glass in the lighted frame, heightening the whole eye-stopping effect.