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BOXOFFICE=-national film weekly=gives you the tip-off on your exploitation approach to the handling of this picture.
‘‘From the opening gong, peg your campaign on Miss Davis’ performance and her record of two Academy Awards as ‘best actress’. In keeping with the theme, your entire approach should be dignified
not without force.” a
START WITH THIS PERSONAL MAILING PIECE
Dear Madam:— I have just come from a preview of starring Bette Davis. Now it is not v
patrons, put after seeing that I must write to you about it.
While you are undoubtedly familia excellence of Bette Davis' work as a scr
I want you to pelieve me when mance in in a career already studded wit cesses, but one which wi
greatest screen dramas of all time.
I have seen many great
want to say that above any serious effor in mirroring contemporary 1ife.
"Dark Victory," which also star Humphrey Bogart, and Geraldin at (name) theatre on (date) see it during its run, the performance of a great act really worthwhile motion pic
other year.
Sincerely yours,
ery often that I writ "Dark Victory,"
"park Victory" is not only the
for I am certain ress in one of the tures of this or any
"Dark Victory"
e to my I feel
r with the
een actress, I say that her performost prilliant h Academy Award suc11 take its place with the
pictures in my time, put 1
"Dark victory" rises head and shoulders
t the screen has yet achieved
s George Brent, e Fitzgerald, opens
I hope that you will you will enjoy
(signed) The Manager
Page Seventeen