Dark Victory (Warner Bros.) (1939)

GENERAL EXPLOITATION Play Up the "Academy Award" Angle With These Lobby and Contest Ideas Still BD 2248—10c; Mat 112—15c Academy Candidate For "39 Place a giant blowup of Bette Davis in your lobby showing her holding the Academy Award ‘Oscar’, (order still BD 2248) and copy announcing that she won the award as the best actress in 1938 for her performance in Jezebel." Place a ballot box near this, and at housebreaks have attendant invite patrons to cast a ballot on whether or not they think Bette Davis should win the Award for 1939 for her performance in "Dark Victory."' The audience reaction BETTE DAVIS AMONG ALL-TIME GREAT Sell Bette Davis' brilliant performance in Dark Victory" with a "Hall of Fame" display in your lobby. Include such great actresses as Sarah Bernhardt, Eleanora Duse, Marie Dressler, Barbara La Marr, Mrs. Pat Campbell, Mrs. Sarah Siddons, Mrs. Leslie Carter. Place blowup of Bette Davis (order still BD2135 from Campaign Plan Editor — 1 0c) in center with this copy: " ‘Dark Victory’ Places Bette Davis, the 1938 Academy Award Winner, Among the Great Immortals of the Drama." Local Academy Award Winner How about a local Academy Award for the outstanding actress in your town? ‘Talent Scout’ makes the rounds of school dramatic societies, community playhouses, little theatre groups, and selects outstanding performers, who are invited to appear at your theatre. Committee consisting of town's socialites, dramatic editors, etc. presents winner with your town's Academy Award. A telegram sent from Bette Davis, congratulates the winner. Write for this tele should be strong enough to rate the idea a newspaper story. gram to Warner Bros. Campaign Plan Editor. 4 WAYS TO USE THIS POSTCARD 1. FOR COMMENT CARDS: Because "Dark Victory" is bound to create a great deal of worthwhile talk, you'll want to capitalize on this with comment cards. Card STUDY THIS FACE! illustrated at the right can be made up locally for this purpose. Only photo available. Order mat 111—15c. Patrons are asked to write down their impressions of the picture on blank side of card and address it to a friend. Cards are aepetied in lobby box and are mailed by theatre. 2. FOR LOBBY DISPLAYS: Blowup can be made of this poster (order still DV102), mounted in attractive frame, and placed in prominent spot in lobby, where patrons will be sure to see it. 3. FOR SPECIAL MAILING PIECE with a letter or as a postcard to women's clubs. 4. FOR MEMOS to be distributed among stenographers and secretaries. Tie In With Extensive Magazine Campaign “Dark Victory" and its star, Bette Davis, have received big space publicity in all You'll never forget it. For here are forever written the ecstasy and pain of woman loved the leading nationally circulated magazines. These breaks can be clipped and arand loving. Here is the face of Bette Davis in ranged into an attractive display for your lobby and front. Also arrange with local Hiptietti nero a oe ees Dork Victory. Here is the screen’s most gifted actress in a dealers for special inserts in these magazines. Full page breaks appear in the following: * Screen Guide—March Screen Book—March Screenland—March Screen Romances—March Screen Album—Winter Edition Movie Mirror—February, March role which is destined to win for her another Academy Award. Here, with “Dark Victory,” is established a blazing new pinnacle of screen Silver Screen—January Movie Story—February Modern Movies—February, March Hollywood—February Motion Picture—February, March Personal Romances—March Photoplay—March Picture Play—March Red Book—March Stage—February Life—January 23 American—March perfection. "Dark Victory" Art Contest The title, "Dark Victory," is an ideal subject for artists. Contact local schools and invite art students to enter an etching or oil painting contest in which they give their interpretation of the title. Best ones are displayed in your lobby where patrons select winner. Music Shops Plug Song Hit "Oh Give Me Time For Tenderness," the song featured in "Dark Victory," will be exploited by the Remick Music Corporation. For further information and music accessories contact: Norris Konheim, Remick Music Corporation, 1250 Sixth Avenue, New York City. Page Twenty