Dark Victory (Warner Bros.) (1939)

FOR WOMEN ONLY “Dark Victory” is definitely a woman’s picture and should be exploited as such via the woman’s page of your local paper and in cooperation with women’s shops. Here are a few suggestions: Make-up Chart for Woman's Page Box on beauty hints (at the right) can be used as a newspaper plant along with publicity stories on Bette Davis and Geraldine Fitzgerald. Might be just the thing Editor of Woman's Page is looking for. But please bear in mind that Miss Davis' name or photograph must NOT be used for endorsements in any way whatsoever. “Dark Victory" Essay Contest Every woman has, at one time or another, been faced with an obstacle which she has had to overcome to achieve happiness for herself and her family. This forms the basis of an essay contest in which women are invited to send in letters to cooperating paper, telling about their "Dark Victory" (i.e. their victory over fear). Best letters receive guest tickets to your showing. Designing Contest A 'natural' for the woman's page and for a contest tie-up with local woman's shop. Women are invited to design a "'Dark Victory" dress, or hat, or some other wearing apparel. Rules for contest appear in local paper and on herald distributed by cooperating merchant. Prizes are awarded for best models. "Doubles" Contest Find girl in town who looks most like Bette Davis. Contest is run in cooperation with local paper. Also: a contest to find the romantic couple who resemble Davis and Brent. Photo of winning pair is printed in paper together with photo of the stars. “Dark Victory" Fashions Local department store or woman's shop can develop a window display of gowns, dresses, coats, and other apparel, calling them "Dark Victory" Fashions and Accessories, in honor of your showing. Idea can also be used as a cooperative newspaper ad, with copy plugging your theatre and playdates. Fashion layout at the right can be spotted on woman's page. Order Mat 301 — 45c. Expert Advises Women Editor of Woman's Page invites readers to send in their marital and family problems which are answered in a daily column. Angle is that Editor tells each woman howshe can achieve her "Dark Victory." “Dark Victory” premiere at Radio City Music Hall. This is an important angle which many exhibitors like to use as: “A Radio City Music Hall Picture”, or, “Direct from Radio City Music Hall”, in newspaper ads and lobby displays. WHICH TYPE MAKE-UP FOR YOU? Here's What the Stars of "Dark Victory" Suggest BETTE DAVIS Mat 107—15c MEDIUM SKIN with BLONDE HAIR With medium skin and _lightblonde hair, Bette Davis is an outstanding example of this type beauty. Below are her make-up suggestions: POWDER — Peach ROUGE — Blush MASCARA — Brown LIPSTICK — Blush EYE SHADOW — Purple (Publicity Story) Hint of Rouge Sufficient’ Bette Davis Tells Blondes “A clear, lovely skin is the blonde’s most precious beauty asset,” states Bette Davis, the exquisite blonde star of “Dark Victory”, which will open at the Radio City Music Hall on Friday. “Your hair may shimmer like pure gold, but unless that hair frames a flawless skin, its loveliness is considerably dimmed. So I think the very first beauty role for light-haired girls is to keep the skin in the best possible condition, and then to use a light powder base to cover any imperfections. From that point on color is the important thing, and that’s where the blonde has the advantage of a much larger choice than the brunettes and red-heads. So long as you choose tones that harmonize with the clothes you wear, you have an almost unlimited scope. “Unless you want to be the baby-doll type (and what modern girl does?) you will go light on your make-up, ‘Hint at it, rather than come right out with it,, might well be the cosmetic motto for the girls that gentlemen are said to prefer. Rouge and lipstick should match of course, and should be applied with a sparing hand. “Eye make-up is the one point on which the blonde can go to town. Lashes and brows should be darkened —and it is advisable to use brown rather than black for this purpose. It will look more natural. Point up the depth of your eyes by using an eye shadow.” GERALDINE FITZGERALD Mat 108—l5c FAIR SKIN with DARK HAIR Geraldine Fitzgerald, with her dark hair and eyes, is a perfect example of the brunette type. Here are her make-up suggestions: POWDER — Ivory ROUGE — Cyclamen MASCARA — None LIPSTICK — Cyclamen EYE SHADOW — Blue (Publicity Story) ‘Brunettes Need Color’ Says New Trish Film Star “Warmth of color is the brunette’s strongest beauty asset,” is the opinion of Geraldine Fitzgerald, lovely Irish star who makes her American film debut in “Dark Victory”, at the Music Hall Friday. “Most dark-haired girls have warm skin tones, and by judiciously accenting these tones with harmonious make-up, they can bring their complexions to vivid beauty. On the other hand, the brunette type has to be particularly careful about overdoing it with cosmetics. Too much color is apt to make her look florid, like a rose far past the bud stage. “Use rouge by all means, but use it as though it were a rare and precious thing. My method of applying rouge for street wear is to put just a dab of color on each cheek, then, with a small piece of cotton, blend the rouge into the skin, until it looks as though the color came from within rather than without. Lipstick can be used with more abandon, but it must match your rouge. And always blot off the excess color with a bit of cleansing tissue, “The brunette is usually blessed with dark eyelashes and brows so that the only accenting her eyes need is a touch of shadow. Here the color depends upon the color of the eyes. I use a blue shadow because my eyes are blue, but for brown-eyed girls, I think green is most becoming.” Mat. 301 — 45ce Bette Davis, glamorous dramatic star of "Dark Victory," coming to the Music Hall, wears (left) a cocktail jacket of white crepe beaded in a flower design, over a trailing skirt blue crepe. (Center) Becoming and fashionable for outdoor sports is her checked tweed jacket, worn with man-tailored grey flannel slacks. (Right) Her Dark Victory frock—a black tulle with fitted top, bouffant skirt. Page Twenty-One