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EXPLOITATION TIPS DIRECT FROM THEATREMEN
PHILADELPHIA
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port NOW. T finishes ‘up,
J . eae win the |
Pe a *toer set this tle i Street oe 's Midwest exploiteer: i Warner $ Sam Clark, is
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: ° to Cali1. two trips “i : '. State Street uaa expenses ee ame from Chicag® * winners with all inc c +op " +wo fornia for
ie ke ta mast <6 vesebendhe dit CINGOLN, NEB. and GCOVERSVILLE Nie
By coincidence this idea came to our attention from two different sources, so we give the nod to Gene Curtis, head of exploitation for The Schine Circuit, Gloversville, N. Y., and to Howard Federer, head man of the Varsity Theatre, Lincoln, Nebraska. Chances are there are many more theatremen who have done the same thing, but here's the gag: Both showmen started last year's New Show Season campaign off with "Four Daughters''. . . and they plan to fire the gun for both their 1939 New Show Seasons with "Daughters Courageous."" Need we say more?
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“SHOWMEN DEFINITELY HAVE SOMETHING TO SELL”
—M. P. Daily (Exploitation Section Continued on Page 13)
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