Daughters Courageous (Warner Bros.) (1939)

HERE'S THE CUE FOR YOUR WORD-OF-MOUTH BUILD-UP... ... ploitation. ‘REPORTER “Daughters Courageous” will attract additional notice for its adroit suggestion of debatable subjects. These will aid materially in creating word-of-mouth ex + Debatable Questions To Make Your Showing the Most Popular Topic In Town! #. Can a man who deserted his family for 20 years return home when his children want him but his wife doesn’t? #-. Should a daughter marry against the wishes of a mother convinced her daughter is making the same mistake she had made 20 years before? -. Should a woman about to be married welcome back a husband who deserted her 20 years before, but who is still beloved by their daughters? Ideas To Spark Your Word-Of-Mouth Campaign: CONTACT WOMEN’S CLUBS, bridge groups, and reading clubs to discuss these questions in their regular weekly forums. PRINT one or more of these questions on backs of heralds or for throwaways. GET OUT POSTAL CARDS to your lists with just a single question on the backs. Cards may be mailed back to you with patrons’ checked answers. SPOT one of the questions as a teaser on women’s pages of local dailies. PLANT as a newspaper essay contest. GET PREPARED ANSWERS from educators and dis cussion leaders for use in publicity stories. LOBBY BALLOT BOX with patrons voting, both before your showing and afterward. Tabulate results on huge lobby scoreboard. SET UP man-in-the-street microphone, using the three questions. Also for paper’s Inquiring Reporter. COACH YOUR HOUSE STAFF so that each member can take part in an intelligent discussion of each of these questions and have them do their bit toward starting your word-of-mouth going — in their homes, their clubs, and among their friends. USE THESE PROBLEMS from “Daughters Courageous”’ as the basis for an ‘“‘Advice to the Lovelorn”’ column ; as teaser questions on throwaways, or for a daily publicity plant under a boxed heading. As an alternative, you might switch each problem into contest, for best letter answering any or all of the problems:— My husband deserted me and my four daughters twenty years ago. This week, as I was about to be married, he suddenly returned and soon ingratiated himself with our children. He is fine and good, but I am afraid if I accept him back, the same thing will happen over again. What shall I do? Fay Bainter I’m in love with Dick Foran, but he seems to divide his attentions just about equally between me and my sister, and can’t make up his mind which one of us he loves most. My sister doesn’t care about him as much as I do, but I can’t tell him that. What shall I do? Rosemary Lane I want to marry John Garfield, but mother won’t let me because she says he is the same kind of man that my father, who deserted us twenty years ago, is. In spite of this I still love him and he loves me. What shall I do? Priscilla Lane Frank McHugh and I are engaged to be married, but we have to wait until he saves up enough money. Consequently he keeps a strict budget, and never wants to spend any money on a good time. I’m not very frivolous, but I’d like to go dancing once in awhile. Still I'd like to be married and have a little home of my own. What shall I do? Lola Lane