Daughters Courageous (Warner Bros.) (1939)

‘SUITED TO FAMILY TRADE EVERYWHERE’ — Variety Attracting family trade is another important step tn your ex= ploitation campaign. By putting these different ideas to work. you can create widespread interest among local families. CONTACT any one of the various women’s organizations in existence in your situation to form a *‘Daughters Courageous Society.” See especially the Junior League, the Girl Scouts, the A.W.A. Idea of the society is to bring attention to specially deserving girls who have rendered any kind of service to the community during the past Courageous, FAMILY SLOGANS FOR FUN CONTEST If this gag catches on, it will result in plenty interest for your showing. Invite families to tell about their pet fam ily slogan. For example, in “‘Daughters °° the family catchline is DUPLICATING the ‘Father & Son’ idea, you may get a rise out of launching a “Father & Daughter”’ night or week—promoted with the slogan, ‘‘Date Dad.’’ Junior League or a group of young women are the sponsors. Their idea is to give Dad a break and “date” him at least one night a week. To tie in your showing fix it so that year such as having saved a life, having handled some _ particular kind of welfare work, or perhaps having even overcome some kind “Verdun”? (meaning ‘they shall not pass’ ). A famous one is “‘f.h.b.”? (famiy hold back). Oddest slogans bring guest tickets to senders. girls date Dad and attend your showing. Local news angle might hit the papers with possible pictures of gals and dads at your of personal affliction. SPONSOR CONTEST with newspaper for the most beautiful mother-daughters photo contest. Winners would be printed in paper and introduced on stage at theatre opening night of “‘Daughters Courageous.”’ Use still No. AF 19 as typical mother-daughter photograph. “ARE DAUGHTERS A LUXURY?” Use this provocative question as basis for contest. Obtain statements from leading educators in town to start it off. Might even ask for anonymous letters to get “‘yes’? answers. TELEGRAM THROWAWAYS WITH COPY: FATHER DEAR IMPERATIVE YOU DO NOT RETURN WOW AFTER SO.MANY YEARS. STOP MOTHER IS: HARPY AND ABOUT TO BE MARRIED STOP YOU WILL BREAK ALL OUR HEARTS AND YOUR OWN TOO STOP WILL MEET YOU FOR LAST shivVic Ab. STRAND “THEATRE . ON (DATE) YOUR DAUGHTERS COURAGEOUS THROUGH REGISTRAR of Vital Statistics, you can learn what couples are having wedding anniversaries during week of your showing. Society editor of newspaper might be help here, too. Invite these sweethearts to your opening night. Get pix for newspapers. theatre to see the picture. ANNOUNCE PRIZES will be given to the largest mother-daughters group and to the largest mother-daughter-granddaughter group attending, (might also hold special Mother-Daughter matinee). Photographs of the prize-winning groups should be good for break with your newspaper tying in with your showing. HOLD “FAMILY NIGHT” on 2nd or 3rd night of your showing, with largest families’ pix taken, prizes, ete. VARIATION of family slogan stunt is one where you invite patrons via lobby cards to contribute old sayings such as “‘Home is where you hang your hat,” ‘““There’s no place like home,” ete. 7 SEND INVITATIONS to attend ‘“‘Daughters Couraeous”’ to all families possessing the name ‘‘Masters,”’ ‘to meet another branch of the family.’? Human interest angle should attract newspaper space. OFFER PRIZES for best candid camera shots of infor mal family scenes. Also pictures of their homes. COLLECT old family albums for lobby display. Contact especially most prominent families in town. Em bellish with ‘Masters Family Album’ (stills from pic).