Daughters Courageous (Warner Bros.) (1939)

WOMEN’S TIE-UPS Order All Stills From Warner Bros. Campaign Plan Editor, 321 W. 44th Street, New York City WHICH TYPE ARE YOU? The five lovely stars of ‘Daughters Courageous” — each a distinct beauty type — reveal their pet glamour secrets. Tie up with department store on make-up promotion. Idea is for “‘cosmetic bar” with blow-ups of these heads and copy above it (theatre playdate added). Patrons approach to be made up according to their type. If possible, demonstrators who resemble the stars are used. If store handles Westmore line, (see page 18) tie-up is thus made easier. Stills and copy may also be used as publicity plant for women’s page. Order “‘Daughters Beauty Stills’? — 50c¢ PRISCILLA LANE, the blonde ingenue type, accents the clear brightness of her skin by using “Continental” powder base and powder. Her rouge and lipstick are “Pepper Red,” and she powders lightly over her lipstick, which gives the effect of natural color gleaming through. A touch of blue-gray eye shadow completes her make-up. GALE PAGE, the black-haired, dramatic type, concentrates on her wideset and unusually lovely eyes, points them up with mauve eye-shadow, brown mascara. She also emphasizes her mouth, using “Garnet” lipstick, and exaggerating its width slightly. “Copper” powder base and powder and “Garnet” rouge complete her make-up. ROSEMARY LANE, the fluffy brunette type, uses “Copper” powder base and powder, “Garnet” rouge and lipstick and a brown eye shadow. She brings the rouge up just under her eyes to accent their depth, curls her eyelashes. Her coiffure is a halo of soft curls which frame her face softly and becomingly. LOLA LANE, auburn-haired sophisticate, uses two shades of powder base to mold her features interestingly. She uses the darker shade “Castilian”? under her cheek-bones to make them prominent, and the lighter “Continental” for other features. “Charel” is her choice for rouge and lipstick, and her eye-shadow is brown. FAY BAINTER, the youthful matron type, finds that moderate make-up, artfully used is the secret of keeping a young face in key with slightly graying hair. She uses light clear tones of color, “Continental” powder base and powder, “Pepper Red rouge” and lipstick and a mauve eye-shadow. Her coiffure is simple, but perfectly groomed. MILLINERY CO-OP IDEA The lovely “four daughters’’ of “DAUGHTERS COURAGEOUS” now showing at the Strand agree that it no longer takes courage to wear the new modish millinery. For just as grandpa got accustomed to grandma’s trailing ostrich plumes and flower-laden bonnets, our modern males are acknowledging that there’s method in the “madness” of the current season’s hats... in fact, they love ’em! Order “‘Daughters Millinery Stills’? — 30c ‘CLASSIFIED’ QUIZ This is an easy one shot contest which can be sold to any local paper for classified page promotion. Box with scene is printed on any page, and readers are asked to name the star whose face is covered by the sweater. Star’s name is buried among various classified ads — which means readers must turn to those pages, read the ads in order to find her name. Put up guest tickets as prizes for those who send in the right name and the best short letters on “Why (Name of Paper) Classified Ads Are Worth Reading.”” Here’s how: WhiO'S COVERED BY THE SWEATER? | Who is that hiding behind the sweater? Can you tell? She is one of the “Four Daughters” in their latest hit “Daughters Courageous” which opens at the Strand next Friday. You may find her name _ buried among the classified ads of this newspaper, so turn to page 24 now, and begin your treasure hunt. When you think you’ve discovered her name, jot it on a postal card and write in a few words why (name of paper) classified ads are worth read Then mail it to the Classified Editor of this newspaper not later than (date). Those sending in the correct name and the twenty-five (25) best descriptions of the worthiness of reading the classified ads in this newspaper, will each receive a pair of guest tickets to see “Daughters Courageous” at the Strand with the same east which you enjoyed in “Four Daughters.” ing, Hop to it, folks! No mats available of this scene. Send for still number AF-315:; 10c prepaid including postage. Order from: Campaign Plan Editor. LETTER FOR MAILING LISTS Last year after so many people had seen “Four Daughters,” many came to us and asked, “When will you show another picture as enjoyable as ‘Four Daughters’? Now we are happy to tell you that once again you and your family can enjoy a picture which has the same homey, sentimental flavor that made “Four Daughters” so appealing. This new picture is “DAUGHTERS COURAGEOUS.” “DAUGHTERS COURAGEOUS” is a fresh and captivating heartinterest screen play written by one of the co-authors of “Four Daughters.” The story is rich in character and material, and cleverly laced with comedy. And here is the big surprise! ... “DAUGHTERS COURAGEOUS” has the same cast that made “Four Daughters” such a good picture:— John Garfield, the four daughters themselves, Priscilla Lane, Rosemary Lane, Lola Lane, Gale Page; also Claude Rains, Donald Crisp, Fay Bainter, May Robson, Jeffrey Lynn, Frank McHugh and Dick Foran. Moreover, the same man directed this new hit, and the same company — Warner Bros. — produced it. An entertaining afternoon or evening is in store for you when you come to see “DAUGHTERS COURAGEOUS” which opens at the Strand next Friday. After you’ve seen it, I know you will recommend it to your friends. Kindest regards, Sincerely yours, Manager. ADDITIONAL TIE-UP STILLS Kitchen Bauipment. sy i. es ape AF 36 ERO SEED ge as, ee AF 147 Wowersnivn ches inital opel oe AF 99 POMS W Or or ee ee Lane Pub. A99 Philee Radig? 70 Logo. Spo ay AF 430, 431 (OT ae ee aage 1G abe Rat Lip le NPR aes Rah PL 296 PROOORON oO ne ees AF 135 Veachtioning. oct eg RL Pub. A128 Order set of nine “‘Daughters Dealer Tieup Stills” —75¢ Also available set of 12 “‘Daughters Fashion Stills’’—$1.