Deception (Warner Bros.) (1946)

A NOVEL TEASER AD SERIES Adapt the popular “Inquiring Reporter” feature of your local newspaper to a unique teaser ad series. Ads are based on two provocative questions pertaining to the film’s dramatic story — one aimed for women, the other for men. Handle the layout of the ads exactly as your newspaper’s own “Inquiring Reporter,” but place them on movie page. May also be tried as a straight publicity promotion. Inquiring Reporter This question is asked of men only. THE QUESTION Should a man who has shared a woman’s past reveal her deception to her unsuspecting husband? THE PLACE The lobby of the Strand ‘Theatre, where Bette Davis, Paul Henreid and Claude Rains will soon be seen in Warners’ “Deception.” THE ANSWERS (Photos and replies by four average men). : Inquiring Reporter This question is asked of women only. THE QUESTION In Warner Bros, “Deception,” Bette Davis keeps her past hidden from her husband, played by Paul Henreid. To save her marriage, is a woman justified in such deception? THE PLACE Lobby of the Strand Theatre THE ANSWERS (Photos and replies by four average women—all married). ...Swell For Deception Puzzle Columns may be set for same day or on consecutive days. Add credit slugs at bottom of columns; follow through with the regular display ad campaign, ZH ie G VS, PLAY “DECEPTION” Unless your eyes deceive you, you'll be able to find three uninvited guests at this studio party. It’s a scene from Warner Bros.’ “Deception”, and the hidden faces are those of the film’s stars— Bette Davis, Paul Henreid and Claude Rains. fj AN : WY ddd Nos Z ZY lle a? RW SS 4 ‘:. REX, : SSS SN Beer ; nw WOM * AV 4 SWYay NS SN : 5 SAAN “ye 4) LL, MZ 1 1 Z 4 Z 4 y ‘ . . ” BAY = . Y iy SG ‘UL, STH A Z LY es Oa SiG Ml eon Gea Cae Ez Y “Deception” Puzzle: ?2,, CAN THEY FIND THE HIDDEN STARS? Here’s a popular-type newspaper feature for comics page, Sunday magazine feature section, mail editions or school page. Should also be re printed locally as lobby giveaway and magazine inserts. Imprint theatre credits below illustration. ANSWERS: The three hidden stars are located as follows: Bette Davis between two figures left foreground; Claude Rains between third and fourth figure left foreground; Paul Henreid under plant, center background. Order “665 Puzzle Mat 320X” from Warner Bros. Campaign Plan Editor, 321 West 44th Street, New York 18, N. Y. THREE MORE WAYS TO GET EXTRA ATTENTION IN YOUR DAILIES ... 10 Suggest this institutional ad selling news paper’s Want Ads: “Deception” On the screen, “Deception is dramatic, In your career, deception is tragic. Don’t deceive yourself about your abilities — and the opportunities to exploit them. There are exceptional opportunities listed each day for every type of skill in the Daily Herald Want Ads. For screen drama, see “Deception” at the Strand. For better jobs, read the Daily Herald Classified Ads. Offer free tickets to see. Deception” to winners of your newspaper's Puzzle Page Contest set up as follows: Newspaper titles its regular Puzzle Page “Deception” and invites its readers to.work out the puzzles and send in the completed page with a 25-word letter telling “Why I want to see Bette Davis, Paul Henreid and Claude Rains in Warners: =" Deception — Guest tickets are awarded to a pre-determined number of winners. A. story-In-pictures, comprising a series of 8x10 stills plus mimeographed captions, is available for the larger newspaper which prefer photographs to mats. Story is not available in mat form, This feature may be adapted to a full-page layout or split up for a fiveday feature. Order “665 Story-in-Pictures Stills (plus captions)’ from Warner Bros. Campaign Plan Editor, 321 West 44th St., New York 18, N. Y.