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78 MILLION éé READERS OF LE THIS — FULL-PAGE | “txSoopteouy Foals NATIONAL LUX AD
... in LADIES HOME JOURNAL
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LOVELIER
..MC CALLS
... WOMAN'S HOME COMPANION
eee COSMOPOLITAN
.-GOOD HOUSEKEEPING
...REDBOOK
.-TRUE STORY
ite Beis i tes i : i Wy don't you try Bette Davis’ Active.
lather facials with Lux Voilet Soap’ Youll be
Lux leads off with a Bette Davis magazine
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ad campaign that’s aimed to reach every one : : : 3 _ delighted with the way this gentle daily care of your patrons during October. This fullleaves skin softer, smoother! [Vs so quick and : . . , easy. too. Just smooth the rich creamy lather well page ad gives a rousing credit to Bette’s oe 4 ; into your skin. Rinse with warm water. then appearance in “Deception”. Localize the apsplash with cold. As vou pat gently with a soft towel to dry. skin takes on fresh new beauty!
9 out of 10
Screen Stars use Lux Toilet Soap ©
LUK Gills
peal of this campaign by arranging for tear Don’t let neglect cheat vou of Romance, This
sheets of the ad from the various publications beauty care famous screen stars recommend will
. . ° . . eel gs AG sceher tonichil ae 4 146 SATE. to be displayed with stills from the picture in make you lovelier tomght! lt want the loveliness that wing Romanve!
“ ee 4 ‘ : ax Giels find Active dather facials give skin feesh In recent tests of Lux Toilet Soap facials by skin speLux Gu i 3 : : A / j : ae i ee wc dmauty that makes pulses beat Easter! : ff Miata all stores selling Be 2 Soap. vialists. actually three out of four complexions improved mew beaots tay ee : : He VE, Me:
ina short time!
“Lux Soap Beauty Facials bring « ‘ # oe quick new Loveliness :
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‘ Day -andDate Alte. Hav
Newspaper Ad Campaign
Lead-off for Lux’s newspaper campaign is this ad, in 4-column
size, scheduled for insertion in the L. A. Examiner, L. A. Herald FGHE WASTE
Avs Tit Naser dene wet mMatwicl:. Gor? waste iF
Express and L. A. Times day-and-date with film’s opening in Los you love Angeles. An adaptation of this ad in 5-columns set for the Holly
te Petant tests cf £ ¥ a
wood Citizen News and the Los Angeles Daily News. Check with your local Lux distributors for available tie-in material, including
display cards and truck posters.
ee ae : : More! More! More! 9 out of 10 Screen Stars use Lux Toilet Soap — LK GI dh 2 Lo Ge rl Local Tie-ups Here