Deception (Warner Bros.) (1946)

Outstanding Score Special Music Campaign.. Music Stores Base Special Windows on ‘Deception’ Score A dramatic change of pace in the usual motion picture — music store window tie-up can be achieved for ‘Deception’ with a display as suggested at right. It’s easy to set up, yet it’s extremely attractive. Keynote of the display is the notable musical score which complements the vital love story. Follow through with these: 1. Tie in all local music schools, orchestra groups and music clubs The performance of Beethoven's “Appassionata” and a Haydn Concerto in “Deception” can be made an important selling angle in those situations where there is a strong music-loving public. Announce ments and posters should be used to cover all public school music classes, public library music rooms, orchestral groups, private music schools, music clubs and concert hall mailing lists. Also get newspaper coverage by music editors. For appropriate publicity features concerning the musical theme, see pages 4 and 6 of this press book. 2. Here’s how to set up the window display suggested above... An enlargement of the still showing Bette Davis at the piano is set off as a simulated screen with an array of production stills from your branch set in foreground. In addition music store sets up Beethoven and Haydn record albums for display. Use display card with tie-up copy as shown in illustration. For key still . . . Order “Still 665-24” from Warner Campaign Editor, 321 West 44th St., N. Y. 18, N. Y. “Beauty Is Deception”: Your Cue For A Dep’t Store Cinderella Stunt Suggest the following to the promotion manager of your leading local depart ment store: They select a young lady considered average in every respect. To prove that beauty is deception . . . an illusion .. . that all women can attain attractiveness, the store sets out to transform their subject Cinderella-style into a modern glamorous gal. ‘The whole process, ranging through the store’s various departments and _ including beauty treatments and a new wardrobe, is photographed step by step. These photos — plus story — should be used for local newspaper plant; for a LIFE-style store ad; for window displays of the various items used in the “deception”; for pic ture-story lobby display. Co-op ad mat which could serve well in this stunt is shown on page 11. Arrange interviews, radio talk and personal appearance for your “Decep tion” girl, a Pegged To Film's Easy-to-do Stunts STUNT-A-DAY THESE EASY WAYS: Stage a testi monial meeting at your theatre of all Bette Davis fan club members. Climax the event with the mailing of a giant post card signed by each fan congratulating Miss Davis on her performance in “Deception” and expressing their collective gratitude for Bette’s contributions to screen art and entertainment. Get newspaper story on this. Get a local “magician” or card artist to do his stint on busy street corner, dep’t store or in your lobby. After a few turns at card tricks he makes announcement cards appear behind his spectators’ ears, etc., which he distributes to the onlookers. ‘These announcement cards read: “It’s fun to be fooled by deception. It’s more exciting to see “Deception” starring Bette Davis, Paul Henreid and Claude Rains, at the Strand Friday”. Set up a_ series of tie-up teaser cards in appropriate windows reading: “STOP This DECEPTION! You can’t feel safe without Insurance... SEE. Bette’ > Davis, Paul Henreid, Claude Rains in Warners’ DECEPTION at the Strand.” Other items or services which can be tied in as suggested are: Safe Deposit Vaults, Locks, Safety devices, etc. For a:-street bally have a woman handcuffed to a man walk through leading streets, sign on her back reading: Bette Davis steals another life in Warners’ ‘“DECEPTION”, now at the Strand Theatre.