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14
Suggestion For Easy-to-Make Set-Piece
Cell 1 bas ClttetM Gn Ao thé Conlie Couette we,
The strong story is dramatically pointed up in copy and design in this attractive dis
play piece. All required stills are available, except panel of 8 x 10 stills, to be selected from your branch set.
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Order 665 Set-Piece Stills’’ — set of 2 — from Warner Bros. Campaign Plan Editor, 321 West 44th Street, N. Y. 18, N. Y.
N.Y. Hollywood Sold It This Way »
The important star-power in “Deception” keyed this advance wall display at the N. Y. Hollywood Theatre. Effective use was made of the full-color blow-up of Bette Davis photo against a subdued background. Adaptations of this display can be set up easily in any large-space display area. Required stills are available.
Order “665 Hollywood Display Stills’ — set of 3 — from
Warner Bros. Campaign Plan Editor, 321 West 44th Street, N. Y. 18, N. Y.
Rig Your Own
‘Trailer’ In
Lobby...Like This
Take the regular 6-sheet (see page
16), mount it on heavy board and silhouette the art as shown. Then cut out the panel inside dotted lines. Behind this “window” in your 6-sheet display place a cylinder attached to a small motor so that it will revolve slowly. Around this cylinder mount a series of still enlargements, with copy taken from the ads, so that on looking through the “window” your
patrons will see a moving “trailer.”
Plus These Extras From the Posters...
3-SHEET: Cut out of Bette Davis head, with those of Paul Henreid and Claude Rains, are ideal for display on marquee or over box-office.
1-SHEET: Mount this poster in strips on a Venetian Blind, placed in front of a shadow box. Small motor attachment can make blind open and close alternately as eye-catcher.
BETTE DAVIS LOBBY SALUTE
Bette Davis probably has been seen more times on more theatre screens than most present day stars. That kind of outstanding popularity calls for a salute to Bette in your lobby, highlighted by a cheer for her latest and best, “Deception”. Stage it this way: Devote a section of your lobby to an exhibit labeled “A Salute to Bette Davis, who consistently has entertained the patrons of this theatre with the screen’s most outstanding characterizations. We present here a cavalcade of Bette Davis’ greatest portrayals.” With the set-piece shown above as the key unit, display stills, posters, newspaper ads and out-front photos of whatever previous Bette Davis hits you have available.