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EXPLOITATION = = Start it off in the Newspapers
LIBBY
The Innocent
ORDER: Teaser Mat No. 669-301-X from Warner Bros.’ Campaign Plan Editor, 321 West 44th Street, New York City 18, New York.
FOUR-DAY TEASER CAMPAIGN
Run ‘em l-a-day, a week before opening, or all 4, run-of-paper, carrying slug reminder to
see regular opening day display ad.
Ria
1—“Pa! I think what you mean is— 2 this is the only dress I’ve got!”
Combining breathtaking scenic splendor with a hauntingly poignant love story,. Warner Bros.’ “Deep Valley” provides a rich mixture of visual and emotional experiences plus a picked cast, headed by co-stars Ida Lupino, Dane Clark and Wayne Morris. The drama unfolds among the wooded mountains that border the sea south of Monterey, in California’s Big Sur country. Here, in isolation, the Saul family dwells on its shoddy ranch. But their solitude is abruptly disturbed when, overnight, a new coastal highway springs into being at their very doorstep. Highlights from the story, illustrated above, depict: (1) Cliff Saul
“That dirty rat —treat3—But they'll kill him if 4—“I want the whole town to say: 5—“Please let me go with ing us like we were cattle!” they find him!”
‘Libby’s Barry’s wife!’ ” him, Jeff! I love him!”
(Henry Hull), argues with his shy, retiring daughter Libby (Ida Lupino), after a visit from construction supervisor Jeff Barker (Wayne Morris). (2) One of the state convicts employed on the road gang is hardened, cynical Barry (Dane Clark). (3) Inspired by curiosity, even Libby’s mother, Elly (Fay Bainter), puts long-feigned illness aside and comes downstairs to join her family. There, with Libby, Cliff tells them last night’s mountainslide has set Barry free. (4) Libby and Barry meet in a secluded retreat and they fall deeply in love. (5) But Jeff intercedes when she attempts to flee with Barry.
ORDER: Movie-of-the-W eek Mat No. 669-501-X, from Warner Bros.’ Campaign Plan Editor, 321 West 44th Street., New York 18, N. Y.