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Getting Attention...
WITH NOVEL NEWSPAPER CONTEST
Newspaper contest offers guest seats or other suitable rewards to 10 contestants who correctly identify the six famous valleys described in the following questions. In case of tie, award prizes for 10 best 50-word-or-less letters stating why contestant wants to see “Deep Valley.” Questions and answers are:
1). What valley figured prominently in Amerin the Bible. What is it? (Answer: THE V ALica’s struggle for independence? (Answer: LEY OF THE SHADOW OF DEATH— 23rd VALLEY FORGE) : Psalm.)
2) What valley, 276 miles below sea level, is 5)
What valley, now a winter sports paradise the lowest point in the U. S? (Answer: 7 P P ’
was literally a wilderness less than a dozen
DEATH VALLEY, CAL.) years ago? (Answer: SUN VALLEY, IDAHO)
3) What valley in the Sierra Nevada range is
worldetamGus for ‘its rare. scenic: beauty? 6) What picturesque Virginia valley was a Civil
(Answer: YOSEMITE VALLEY, CAL.) War battleground for both Jackson and Sheridan? (Answer: THE SHENANDOAH 4) The world’s most famous valley is mentioned V ALLEY in the Blue Ridge Mts.)
WITH DISPLAYS IN YOUR LOBBY
nt ener erent
Background scene, and photos of stars, as illustrated, are available as 8 x 10's. Blow up and use with suggested copy, and light with glaring spot for sunlit effect. Branch stills are shown at left of display.
ORDER “Deep Valley Setpiece Stills,”’ set of 3, from Warner Bros.’ Campaign Plan Editor, 321 West 44th Street, New York 18, N. Y.
een ere
PORTRAIT OF A POPULAR SCREEN STAR
(as he looked at a tender age) CAN YOU IDENTIFY HIM ?
1) One year
ago, PIC
Magazine
chose
him
as "The
Year's Out
standing
New Star." Als. Fi. $4 fereen role: LOBBY AND NEWSPAPER CONTEST North Atlantic." Since Set up teaser 40" x 60" display along lines illustrated here, using special then, you've Dane Clark child still as shown. Provide mimeographed ballot forms on seen him in which patrons record their guess as to star's identity and state, in 25 Weeees gine words or less, why they like to see him on the screen. In case of tie, choose bite notably: winners on basis of best statement. "Destination A week before opening, replace child's picture with current still of Tokyo"; Pride Dane Clark (from branch set) and announce winners. Of The MaSame idea can be adapted for a one-day newspaper contest. rines" and "A Stolen Life." ORDER Special Still (left) “Dane Clark Pub. A-22” from War
tee ner Bros.’ Campaign Plan Editor, 321 West 44th Street, IF YOU KNOW WHO HE IS, New York 18, N. Y. drop your answer in ballot box You may win FREE SEATS to see him in ——_—=—=—<=_$_—=—<==_$_$—_$—$—_$—_$—_=_=_—_—_—_—_—<&—£_$—_$—=_$_$_=—=—=&=_=_==&==_=_=_—&x&x——KxK—KK—K—e—_—_
Warner Bros.’ new hit “DEEP VALLEY” AT THIS THEATRE SOON
10