Desirable (Warner Bros.) (1934)

DESIGNING CONTEST A designing contest based on an actual incident of the picture, carries plenty of appeal for the gals, especially those who feel themselves handicapped by poor clothes. lustration of Jean Muir sets off contest, and gives you your picture tie-in. Story below explains details of contest. (Publicity Story) Who Can Design Best Uniform For School Publie and _ parochial school girls, even high school girls, will follow the rules set by more exclusive boarding schools, and appear in simple uniforms, if leading educators and ministers have their way. Jean Muir in the simple board ing school dress she wears in “Desirable,” her latest Warner Bros. picture, appearing at the Strand. Mat No. 18—10ce. It is believed that much of the heartache endured by girls of poor families will be avoided, if all of them wear a becoming, yet inexpensive costume throughout their school days, somewhat similar to the one designed by Jean Muir who is shown as a student in a finishing school in Warner Bros. dynamie drama “Desirable” which opens at the theater on Today girls all over the country are considering the matter and designing costumes. While nothing definite has been CONSICETEE: Ine 4ew ae (name of city) aceording to school authorities, the.......... (newspaper) will give its readers an opportunity to submit a design for a school uniform for girls. It must be inexpensive; simple yet becoming to the great majority. For the best design submitted to the Costume Editor of the before Re Gur Sra , this newspaper will award two tickets to the theater. Full description of color scheme should accompany the drawings, which need only suggest the ensemble. Page Twelve We Want A Word Describing Jean Muir WANTED: A new word or phrase which describes the modern American girl. That is the idea for this contest. Lead story has been written to start things going. Follow-up stories to run daily as long as interest is sustained; these can mention some of the suggested new words or phrases. (Publicity story—Use With Cut of Jean Muir from Publicity Pages) Movie Tickets For Word Describing Modern Girl Edueators, sociologists and writers are seeking a word which will describe the modern American girl, She’s different from any girl the world has ever known. She is unconventional in conversation, discusses sex in terms of biology, has a superficial knowledge of psychology, and life holds no mental mysteries for her. Yet she won’t “pet,” doesn’t drink, considers smoking passe, and thinks “necking” inutterably common. She is portrayed by Jean Muir in Warner Bros.’ drama “Desir ADVANCE TEASERS Teaser copy for tack cards, throwaways, or underline ads. Add your theatre name and dates. Are Men Tired O f ~ “Modern” Girls? ... See “DESIRABLE” New Rules For ManHunting! ... See “DESIRABLE” She Gets Her Man With A New System! ... See “DESIRABLE” FOUND! A New Type Of Girl . . . See “DESIRABLE” able,’ which will open at the ORI fold, oars woke Theatre on Jean Muir is herself that kind of a girl, and there are thousands in this vicinity just like her—the most unusual but most wholesome girl the world has ever known. But what to call them is the problem. EN Gps ss (newspaper) will present two tickets to the Theatre to the person who sends in the best phrase describing the young woman of today. Jean Muir has been called “Desirable”. She is, but that is hardly the term needed. Send the new word, or phrase, to the Jean Muir Contest Editor Of thee ee before. Sue Postwar girls were ealled “Flappers”’—it was a good de scription. What shall the girl of today be called? The winner and the term chosen will be announced in this newspaper on a En eile, (date). Grab this chance to be_rewarded for an inspiration. WANT TIE-UPS Get merchants to dedicate a “‘Desirable’’ dress or fur coat to Jean Muir. Dedication idea has been worked before by ingenious exhibs with much success. See full page of tie-up stills in this section for leads. BANNERETTES SAINGAIIN ACA Autographed _ reproduetions of Jean Muir and George Brent on shimmering pastel silk, 10 x 13, with cord and tassel for hanging. 25¢ each in lots of four, 22\4c each in lots of 12, 20c each in lots of 25. Order from: GARNER PUBLISHING CO. Room 226 1775 Broadway, New York City You’ve got five big names in this show! Plaster ‘em all over your front, marquee, lobby—anywhere where people can see them! STAR PHOTOS At special reduced prices, these autographed stills are a real buy! Good for throwaways, souvenirs, or prizes. 1 to 5M—$4.00 per M; 6 to 1OM—$3.50 per M; 10M and over—$3.00 per M. Order directly from: GORDON-GREENE PRINTING CORP. 52 East 19th St., New York City Word-Building Contest Add the specified number of letters to the first four letters of the title, DESI-RABLE and find the words defined. The first ten to send in correct list receive guest tickets to see the picture. 1. _DEST and 3 letters and get plans a7 DESIGNS 2;. DESE-and3. letters ‘and get wants-. <=.....5 & 450 DESIRES 3. DESI and 5 letters and get to dry thoroughly.... DESICCATE 4. DESI and 2 letters and get to cease................... DESIST 5. DESI and 5 letters and get possessed of longing .... DESIROUS 6. DESI and 4 letters and get an originator........... DESIGNER 7. DESI and 7 letters and get distinguishing mark DESIGNATION 8. DESI and 6 letters and get last king OPTUS PUOUPOATOB! co eet ist ery vce ea Ra ue DESIDERIUS 9. DESI and 7 letters and get that which: Jsidesinod:: :) aire eats Shey) 9 DESIDERATUM 10. DESI and 4 letters and get title of coming film... DESIRABLE MOJUD HOSIERY TIE-UP REPEATED—BY REQUEST Mojud’s thoroughgoing tie-up, so successfully presented on “Dames,” gives you this time: 1. Newspaper ads such as the 9” x 2 columns illustrated at left. 2. Two color 11 x 14 window eards, illustrated at right, ‘with room for imprint. Contact your local Mojud dealer, asking him to _ write manufacturers for material, For additional in formation write MOCK, JUDSON, VOEHRINGER CO., Ine. 36-20 33rd STREET Long Island City, N. Y.