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Blow up from press book for 40"' x 60" display in frame inside theatre or out front during run. Also use as center of display showing current newspaper clips of Commando raids in Europe.
It’s SUREFIRE!
(We know because we proved it!)
The screaming, excitement-crammed story of "Desperate Journey" is told with powerful effectiveness in the two professionally recorded spot announcements available to you on one transcription in this new and exclusive Warner service. Here, Mr. Showman, is the answer to what you need to make radio pay off as an ad medium—not just once in a while—but on every playdate. If you haven't already used this service—start now and start right—with "Desperate Journey’!
Now Ready For You!
By using the best radio talent available—sea
soned network announcers, professional actors,
Heres What You Do!
Arrange for the largest number of announce
ments on your lowest-priced stations.
topnotch radio technicians, sound effects, with PRICE: $3.00 for each record (25-second and
hair-trigger realism—Warners now brings you 55-second announcements), F.O.B., Hollywood,
your complete radio spot advertising campaign
Se ee oe erat aca Calif. Send check or money order with your
: : order—and remember, you must order one volved in preparing your own spots locally. You i “oe get a 25-second and 55-second announcement semicon nl atassi on one record, with a 5-second cut-off on each Order "Desperate Journey’ Spot Recording
direct from:
STODEL ADVERTISING COMPANY 5546 Melrose Avenue Hollywoed, California
spot for local playdate copy.
BYER-ROLNICK ‘JOURNEYER’ HAT CAMPAIGN STARS RONALD REAGAN!
3-Way Dealer Bally For Local Tie-ups Based on This Photo>
Byer-Rolnick, manufacturers of the ‘Journeyer’ Hat, have set up an intensive local campaign for every city in which they are represented by dealers. This local bally stars Ronald Reagan, wearing the hat inspired by the picture's title. Dealers will have already received the following
campaign material from Byer-Rolnick:
® Large photo blow-ups of Ronald
Reagan in full color.
e g" x 10" stills for counter display (see right).
® Newspaper ad mats and publicity
releases crediting film.
BeNOR JOR
Here's What You Can Do:
Arrange for corner cards carrying playdate credits to be placed on all 'Journeyer’ Hat displays, plus stills and posters in windows and on counters. Also try this: Dealers announce in ads and by direct mail that all who purchase ‘Journeyer’ Hats during run will receive a guest ticket to picture.
For local dealers’ names and other information, write: MR. HARRY ROLNICK, BYER-ROLNICK, GARLAND, TEXAS