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>” WBRE'S HOW TO FOLLOW THROUGH OV THIS TREMENDOUS SEND-OFF:
LIBERTY'S TWO KEY STORY ILLUSTRATIONS AVAILABLE FOR YOUR LOCAL CO-OP BALLY
ss
These special stills, black-and-white reproductions of two of the full-color Liberty Magazine story illustrations, can be used together with regular production scene stills for newsstand tack cards; for lobby display; for distributor's delivery truck
posters, and for other ideas suggested on this page.
Order “Liberty Magazine Stills’’ — set of 2 — 20c — from the Warner Bros. Campaign Plan Editor, 321 W. 44th Street, New York 18, New York.
TRUCK POSTERS
Arrange for
local Liberty distributor to post all his trucks
with one-sheets prepared locally as sug
You Read it in
LIBERTY : “DESTINATION | TOKYO” ;
Now See it On The Screen CARY GRANT JOHN GARFIELD DESTINATION TOKYO NOW STRAND 7 DAYS
gested in illustration at left. Keep ‘em posted throughout engagement. Add
stills shown above to posters.
.»»PLUS THESE FOUR EXTRA TIE-UP IDEAS:
5,000,000 Liberty readers around the country have read the story of "Destination Tokyo" . ..and are waiting to see the film at your theatre. So tell 'em about Liberty and your playdate these ways:
1. ARM BANDS for newsboys and Liberty
boy salesmen should be prepared locally.
3. HERALDS, imprinted locally with Liberty
tie-up copy, may be inserted in all current
Copy: "You read it in Liberty .. . see it on the screen. ... ‘Destination Tokyo.’ ... Strand—Now!"
LOBBY DISPLAY features enlargements of the stills shown above, colored, plus tear sheets from Liberty issues carrying the serialization. Back issues may be acquired locally, the serial having appeared from Oct. 30 thru Dec. I1, 1943. Add regular production stills to the display for playdate credits. Banner line: "The explosive story you read in Liberty .. . now see it on the screen... Cary Grant and John Garfield in ‘Destination Tokyo'!"
issues of the magazine distributed before and during your engagement. Make this arrangement with the local Liberty distributor.
“LIBERTY” SCRAP DRIVE
arranged with local distributor whereby
can be
complimentary copies of the current issue are distributed to kids at a special matinee for scrap brought in by them. Display poster announcing this bally reads: "For LIBERTY AND VICTORY ... Bring in the Scrap! FREE copies of Liberty Magazine
for one pound of scrap .. . marked
"Destination Tokyo"!