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e More iu G4 -Deitinalion Tokyo”
Under the auspices of the Salvage Division of the War Production Board, an intensified national salvage drive has been launched with the slogan: ‘‘Salvage More in '44— Destination Tokyo! " All Regional Directors of the Salvage Division have been advised by Campaign Manager Leslie C. Merrell to render full cooperation to theatres playing “Destination Tokyo” in their local scrap metal, tin, paper and waste fat salvage drives. Contact the director of your local Salvage Committee to set up an immediate and extensive campaign... worked this way:
START BIG IN NEWSPAPERS!
Opening breaks (full back page of New York Daily News) in New York, Chicago and other key cities set the pace for your own publicity efforts. Prepare the same kind of posters and get the cooperation of local school groups to obtain similar pictures and stories in connection with local scrap drives. Other ways to achieve important news breaks are suggested on page 7.
The above from the N. Y. Daily News and the picture at right from the Chicago Daily News are but two of a great number of similar news breaks in cities across the country.
SPECIAL STILLS FOR YOUR BIG BALLY!
These specially posed photos featuring John Garfield and several Warner feminine stars are available as 8” x 10” glossy stills for your local scrap drive campaign. The various ways you can use these stills include: enlargements for display at scrap piles; mount stills on ‘‘save scrap" posters for window diplay; newspaper breaks; for display on bulletin boards of offices, war plants, schools and public buildings, with playdate credits added.
SPECIAL ‘SCRAP’ LABELS!
All Regional Salvage Committees are being supplied with quantities of these 5” x 8” gum-backed labels, printed in red and blue, for posting on bins, trucks : | heen ME eS and other scrap receptacles. Contact “DT-Gen.Pub.7987" —"DT-Gen.Pub.7988" your local Salvage Committee for these labels and arrange for maximum posting of these labels in your community. If the supply runs low, similar labels can be prepared locally at very little cost.
Order stills by number — 10c each—from Campaign Editor, 321 W. 44th St., N. Y. 18, N. Y.