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THE RE-RELEASE OF
JAMES
CAGNEY O'BRIEN
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Warner Bros. Super-Successor to ‘Here Comes the Navy"
DEVIL DOGS ws AIR
with MARGARET LINDSAY ¢ FRANK McHUGH « Directed by LLOYD BACON
Screen Play by Malcolm Stuart Boylan and Earl Baldwin © Based on the Story by John Monk Saunders ¢ A Warner Bros.-First National Picture
For A Fast Take-Off...
Must have a parade. Demonstration by Signal Corps.
Broadcast by service officer, also spot radio announcements.
Display photos of “Local boys now with the Marines” in lobby and out front.
Snipe Marine recruiting “A” boards. Marine equipment for lobby display. Radio interview with Marine flyer. Find handsomest, toughest, etc., Marine.
Invitation to high-ranking officers and blowups of their comments.
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“Devil Dogs of the Air” is the thrilling, timely story of the U. S. Marine Aviation Corps, and includes many scenes of maneuvers which can’t be obtained today. Sell this fact strongly. The recent re-issue of ""Here Comes The Navy” has jacked up box office receipts for more than 9,000 repeat engagements! Cagney and O’Brien are tops in this picture—just the way their fans like to see them. The same kind of business is yours when you tell ‘em you have ‘Devil Dogs of the Air’. Contact!
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It’s All New For the Kids!
Since this picture was first released six years ago, a great new audience has grown up. Boys, and girls too, are more “air-minded” than ever. Make a big play for them in your advertising and exploitation at schools, recreation centers, the “Y's” and other clubs.
it’s All New Business for You!
(... you'll find more readyto-work ideas on page 5.)
NEW AD MATS ...NEW POSTERS ...NEW PUBLICITY
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