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) Here's a solid dramatic angle to pre-sell your ; YO 1 R 4 o DAY title. These teasers should be used singly for four consecutive days building up to your regular display ad campaign or use all
——————> TEAS ER AD four run-of-paper same day with display ad. In the latter case
spot a slug under each teaser, ''See Page 00," directing atten
tion to your big ad on movie page. Also use ‘em in your program [aR CAM PAI G A starting four weeks in advance and reprint for giveaways.
All 4 teasers on one mat: Order *“*D Teaser Mat 302B°=-45e-from Warner Bros. Campaign Plan Editor. 321 West 44th Street. New York 18. N. Y.
‘TWO WAYS TO GET CO-OP STORE ADS
TEE VE). OC ae eee OTTO XY UY GM
<— <— This Mat Ties in Title With Merchant Ad
Use this as the heading for a series of co-op newspaper ads selling fashion accessories, costume jewelry, confections, leather goods, etc. Tie-ins can be arranged with individual advertisers or directly with your newspaper's ad manager for a full page of co-op _ ads featured as "Gifts of Devotion." Order ““D Co-op Ad Mat 301B°=45ce-from Campaign Also make blow-ups of this heading for Editor. 321 West 44th Street. New York 18. N. Y. use in window displays.
Try a Treasure Hunt...With This —> —
Arrange with newspaper's classified ad manager to promote a "treasure hunt" by spotting each of the letters in the title "Devotion" in a different ad throughout the newspaper's ad columns. Readers are invited to find and clip the ads carrying all the letters in "Devotion'' and send them into the daily's Devotion Editor"’ with a 50-word letter telling "How The Daily News Classified Ads Have Helped Me.'' Award 10 pairs of guest tickets daily to winning "treasure hunters." Newspaper features contest rules over a 2-column ad of 'Devotion."
Order “D Treasure Hunt Mat 101B’1ic=f rom Campaign Editor. 321 West 44th Street. New York 18. N. Y.
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