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Sell Stars And Story With This —>—
Here is a suggested set-piece or wall display for lobby. Give it a striking color treatment, with title in white letters with black shadow on blue scroll; background shadows in yellow; credits on scroll in black on red; star heads and copy in panel in black on a light red tint background.
All art units available in still form.
...Plus These Teaser 40 x 60 Display Ideas —
DRAMA UNFORGETTABLE... AND FOUR STAR PERFORMANCES YOU CAN'T POSSIBLY FORGET
She only wanted one love the one she couldn't have
One sells the strong performte st
For some women love isn’t enough
ances by four great stars; the
other gives you a teaser for your
He knew their secret and kept it well!
WARMERS’
VWLVON
erp ssl PETG
art units available in still form.
30-SECOND ANNOUNCEMENT
ANN: They didn't dare call it love...
2nd ANN: They tried to call it Devotion.
Ann: Devotion... Devotion... Devotion. 2nd ANN: How strange this story of two kinds of
love . . . even when they happen to the same woman.
ANN: You'll be spellbound by the unforgettable
performances of four great stars in Warners! "Devotion," which starts tomorrow at the
Strand Theatre.
2nd ANN: Ida Lupino is the Lonely Sister...
ANN: Olivia de Havilland is the Lovely Sister...
2nd ANN: Paul Henreid is the Man in Black...
ANN: Sydney Greenstreet is the Man in Doubt...
ANN: But there's no doubt about. it... . You'll be entranced by the story of a strange "Devotion" Starting tomorrow at the Strand.
Page Siz
Order “D SetPiece Stills”’-—set of 5—50c —from Warners’ Campaign Editor, 321 West 44 SbsaulNe cd TEN ooVe Order Order “D Teaser “D Star Display Display Siill’?— + Siills’””— 10c—from set of 4— Warners’ 40c—from Campaign Campaign Plan Editor, Editor, 321 321 West W. 44 St., 44th St., Th fs) OTS New York
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18, .N.. ¥.
30-SECOND ANNOUNCEMENT
ANN: Listen to what people are saying about her...
WOMAN: She's the shameless daughter of a wild brood.
ANN: There cannot be two kinds of love... even in the same woman.
2nd ANN: It's a soul-penetrating story of two sisters loved by the same man--yet. strangely devoted to each other. It's Warner Bros.'! "Devotion," now at the Strand Theatre. It's a dramatic entertainment to enthrall your heart with four unforgettable performances ces a
ANN: Ida Lupino, who keeps her shadowed secret
as long as she dares. :
2nd ANN: Olivia de Havilland, in whose heart there is a desperate yearning for a dangerous love.
ANN: Paul Henreid, who loves them both--but can he belong to either of them?
2nd ANN: Sydney Greenstreet, who is too wise to fool--or to trust.
ANN: Thrill to the terrifying emotions ofa strange "Devotion," now showing at the Strand.
RADIO COMMERCIAL TIE-INS
Contact your local radio station's commercial copy department head to work in the title "Devotion" in some regular commercials. Suggested tie-in line: "'. . . an exciting gift of Devotion . . . as exciting as Warner Bros.’ 'Devotion,’ now at the Strand."
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YOUR CAMPAIGN FOR LOBBY AND RADIO