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3 BIG STUNTS FOR YOUR NEWSPAPER
——»> — »> Ask Your Fans:
“IS A GIRL WISE TO DEFY CONVENTION?’
In ''Devotion" people call Charlotte (Olivia de Havilland) "the shameless daughter of a wild brood" because she wanted to meet life and temptation.
—»> —> Sef This Up For Your Stage:
MARRIED COUPLES RENEW THEIR VOWS OF DEVOTION
Is it wrong for any girl to be curious about love? Is a girl wise to defy convention?
That's the question on which to hang one of the most provocative stunts in years. Do it like this:
Arrange with the local newspaper's Woman's Page or Heart Throb editor or your radio station's woman commentator to offer a cash award for the most penetrating letters in answer to the question:
Through local columnist or Woman's Page editor, invite a prominent Court of Domestic Relations Judge to project the idea that all married couples should renew their marriage vows every five years. This event should be known as the "Devotion Ceremony" and should be a near-repetition of the marriage vows. A variation of this theme would be to have returned veterans and their pre
" e ° eee: | war brides renew. their vows of devotion in a similar ceremony. Is a girl wise to defy convention?
For illustration, cite Charlotte's exciting excursion to Brussels and her romance with the ardorous Monsieur
Here's How . . . Step-By-Step:
1. All couples who wish to renew their vows of devotion should get in touch with columnist.
2. Rum a screen slide and place a lobby display inviting audience to participate.
3. Make the stage of your theatre available for the ceremony.
4. Tie in local merchants to present
Devotion gifts to participants.
Give each couple a “Devotion Certificate” which reads: “DEVOTION ..Of all the wonderful qualities of marriage, of a man ana woman’s love for each other, the greatest is Devotion. For Devotion to their marriage ties and marriage ideals, Mr. and Mrs. John Doe are granted this Devotion Certificate. Signed by Mayor.”’
Heger (Victor Francen). Award guest tickets to see ''Devotion'" to all runners-up.
ALTERNATIVE: This theme may aiso be used for a radio forum in which
jurists, social workers and civic leaders participate.
—> —> Start a Controversy With This: TIE-UP STILLS
SUCCESSFUL MARRIAGES ARE BASED ON DEVOTION—NOT LOVE!
If true love never runs smooth, then a marriage based on mutual devotion and Pearls (Still IL 526)
Cosmetics
(Still ILA 176) respect has the edge in the marital sweepstakes. This opinion may be held by
an important local authority, such as a woman newspaper columnist, female radio commentator, a judge of Domestic Relations or Family Court, Social Service
leader—anyone familiar with marriage problems.
Lingerie
Suggest that this opinion—a practical view of marriage—be given wide publicity. : (Still IL 522)
Pipes, Jackets (Still PH 158)
Get extra windows with these. Mount on 22 x 28 cards carrying credits. Order “D Vie-Up Stills’ — LOc each = from Warner Campaign Plan Editor. 321 West 44th St... N. Y. 18. N.Y.
It's sure to start a controversy in newspapers, radio and forums. Once the first statement appears favoring Devotion over Love as the basis of successful marriage, set up a ‘Devotion vs. Love'’ Ballot Box in lobby and invite patrons to join
in the argument.
Page Seven.