Dinky (Warner Bros.) (1935)

k hk eK aK EK EK EK EK DEPARTMENT STORE ADS FOR KIDDIE CLOTHING Suggest to department stores, looking for an idea to plug their boys’ clothing, an ad along these lines: “BEDELL’S ANNOUNCE A SPECIAL SALE FOR “DINKIES”—THE LITTLE FELLOWS .. .FEATURING THE KIND OF CLOTHES YOUR LITTLE LAD WILL LIKE. Featuring a still of Jackie Cooper, ad includes suits, shoes, shirts .. . everything that boys are wearing these days. TITLE FOR EASY TIE-UPS A little old, but still going strong, according to reports from the field, is the stunt of naming things after the star or title of a film. Bet you can get a lot of cooperation on “Dinky Ice Cream,” “Dinky Sodas,” “Dinky Baseball Suits”. TIEK-IN WITH SPORT MEETS If there are any kid athletic contests, tie-in with ads and publicity stories on sports pages calling attention to like events in “Dinky.” 2 COL. X-WORD PUZZLE This puzzle has been especially designed for children, and can be planted in puzzle section of Sunday newspapers. Puzzle, in 3% inch width and solution are available in one unit. Order Mat No. 1——=—2Ue, ACROSS DOWN 1. Third letter 2. Publie notice 8. Perform 3. Whirling toy 9, Not out 4. Turn up earth 5 i 1. It says meow 4. It says bow-wow 7. Third letter ® 10. Second letter . Not off 11. Surprise-word 13. He grunts Small bed 14. Part of to be 10. It stings 15. Tiny kiddie 12. Jump on one foot 17. Part of foot 13. Voundad 14. Wooden case 19. Like big cow 16. Sticky liquid 20. Eighth letter 17. Highest point 21. Twelfth letter 20. Caniawisel 22. Ato i! 23.1 pve 21. Cut-down tree 25. Missouri 23. A sweet-tart 26. Philippine Islands lla 27. United States 24, Sma o8 29. Fish eggs 26. Post Office 30. Pea-cover 28. South Orange SCHOOL CELEB AWARDS Offer “Dinky” Cup to town or school’s Best AllAround Boy. School papers might play ball on idea. PRIZES TO CHUM TRIO In “Dinky,” Cooper has two close friends. How about popularity contest to select “Town’s Chum Trio,” limiting age to 15 years? PLACARD CLUB HOUSES Settlement houses have neighborhood boys’ clubs. Plant your placards on their bulletin boards. If clubs are planning special social or athletic events, be sure to tie-in. LUCKY KID PHOTOS Have roving photographer snap pictures of crowds of kids at athletic games, school gatherings, etc. Photos are posted in lobby for kids to identify themselves. The first ten kids who are successful get in free. FREE RADIO SKETCH 12 minutes of the drama and laughs of the film —ylus three minutes for theatre plug. Amateur cast or studio staff can put it on. If you can use stunt, we’ll send enough mimeographed copies for each member of the cast. Just write Campaign Plan Editor, Warner Bros., 321 West 44th St., N. Y. C. k ek hE eK Se EXPLOITATION Ke Ke Ke KA KS Covering the Schools Can you use any of these ideas? Invite teachers and principals to early showing. Perhaps, they’ll send out notices recommending film as perfect entertainment for children. Distribute blotters among school kids plugging picture and theatre. Notices on school bulletin boards, if you get permission. Bob Wile, manager of Granada Theatre, Pearl River, N. Y., once induced school heads to give kids afternoon off on condition that they see a “kid picture” he played. Think you can do it? English teachers might tell students to composition. TIE-IN WITH NEWSPAPER SUBSCRIPTION DRIVE Try lining up kiddie clubs to get subscriptions to one of town’s newspapers. Youngsters who obtain best results receive prizes from newspaper and yourself. Ads, announcing the contest, should use stills of Jackie Cooper with plug for picture, date, theatre. TWO KID TEAMS PLAY CHARITY BALL GAME Try to get two championship kid baseball teams to play for a Dinky Trophy. Local professional club might donate stadium for the game with proceeds going to orphan home . . . which’ll not only help sell ducats, but will help get added publicity. STRIP UNDERLINER Does the “Skippy” comic strip appear in local paper?’ If so, run line beneath it reading: See Jackie Cooper, star of “Skippy” in his latest and greatest picture, “DINKY” at the Don’t miss it. CLASS SHOW IN THEATRE We hear that exhibs are getting schools to run class shows in their theatres. Shows presented in conjunction with feature film with schools plugging event from every angle. Think it can be worked in your town? FREE ADMISSION TO KIDS BORN ON SEPT. 16, 1924: That’s the day Jackie Cooper was born. If you want another variation—children with birthdays on premiere day get free admish. FREE PUP FOR A LETTER For radio, newspaper or lobby contest, offer kids chance to win real, live puppy, named “Dinky,” of course. Prize to go to best letter writer on “Why I > 9? want ‘Dinky’. write review of picture in lieu of regular ODDEST NICKNAMES Try planting contest on funniest Kid Nicknames. Ought to provide readers with plenty of laughs—and you with a stunt tying right into “Dinky.” FATHER AND SON NIGHT The headline tells all. One showing of “Dinky”’ dedicated to the Fathers and Sons of your town. LYRIC-WRITING CONTEST If you’re using the “lookee, lookee, lookee” line in your ad copy, sponsor lyric-writing contest to tune of song. Need we tell you that “Dinky” and Jackie Cooper should be incorporated in new verses. PET DOGS ON STAGE Might be an idea to stage show in which boys show-off tricks of their dogs. Of course, you'll try to get the newspaper photographers down. CADET SIGNAL SHOW Cadet Corps in town? Maybe they'll go for a signal demonstration. You could station one boy on marquee and another at end of street. N. Y. Strand used this one recently. PICK TOWN’S ATHLETE Some of picture’s sequences show Cooper participating in athletic games. How about voting contest for local school’s best all-around athlete. Award a Dinky Trophy to the lucky lad. ORPHAN CHOSEN BY ELITE GETS PRIZE WEEK-END Town’s elite—mayor, editor, banker, philanthropists —choose most deserving boy from town’s orphanage. Dinner at swelegant eatery, showing of “Dinky,” and anything else you can think of ought to make it a red letter day for kid. & Novelties—Can You Use Imitation Photos Hand ’em out at schools, kid athletic games and during special children’s Saturday performance. Size 4x6 printed in colored ink. Price is only $2.50 per thousand with entire back of photo reserved for theatre imprint. "kim? Marbles for the Kids Can be used as throwaways or as consolation prizes for kid contests. Would also make an excellent giveaway at special kid performances of film. Two marbles together with Official Marble Shooting Rules complete with pay envelopes at $7.50 per thousands. These prices include theatre and _ playdate imprints. Pass the Napkins It’s been done a-plenty but the manufacturer tells us the imprinted napkin gag is still his biggest seller. If you want any they’ll cost: IM—$3.50; 5M—$3.00 per M; 10M—$2.75 per M Order directly from ECONOMY NOVELTY CO. 229 W. 39th ST., N, wt. Page Seven