Dive Bomber (Warner Bros.) (1941)

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Here’s the cover—» of a special 4-page booklet, 17” x 21”, printed in two colors, advising all Benrus dealers of all the co-op angles of this nationwide promotion! You’ll find them easy-to-work and result-getting ideas. See your local Benrus dealers as soon as possible to arrange for joint promotions taking advantage of each of these excellent promotion possibilities. The tie-up has been set for you—all you have to do is put it to work! are used and shown througho Z : : : Nationwide BENRUS WATCH Promotion OL FLYN SVE BOMBER’ WARNER BROS, EPIC OF NAVAL AVIATION Poster (actual size 17” x 21”, printed in three vivid colors) is illustrated above in reduced size. New York (WJZ) Cincinnati (WLW) Stars ERROL FLYNN! This is what they'll do for you... BOOKLETS have been sent to all Benes 2 dealers, as explained above. Many of the stills shown in this booklet are available for display purposes. See No. 3, below. P OSTERS for window and counter display s will be provided to all Benrus dealers (see illustration at left). Work out full display details early. For additional posters write to Benrus Watch Co., 200 Hudson Street, New York City. SPECIAL STILLS showing the cast of s» “Dive Bomber” actually using the Benrus Watch are available in a set of 10 for window and counter display, newspaper ads and mailing pieces. Order BENRUS WATCH STILLS— 75c — from Warner Bros. Campaign Plan Editor, 321 West 44th Street, New York City. 4. RADIO Benrus will release its longest and strongest tie-up announce Detroit (WJR) ments day-and-date with openings in the entire listening areas Washington (WMAL) . ous : : Chicago (WGN) in and near the cities listed at left. Announcements will start Boston (WNAC) ce in each city day before opening and will continue for the full Baltimore (WFBR) Hartford (WTIC) subsequent week. All stations used collectively blanket the Providence (WPRO) Akron (WAKR) country. For information concerning your area, write to Buffalo (WBEN, WEBR) Benrus Watch Co., 200 Hudson Street, New York City.