Doctor X (Warner Bros.) (1932)

ce ’ a lvance Saturday or Sunday Feature “Doctor X,” a Tribute to Jead of Warner Studios They set themselves a task out at the Warner Bros. studios when protion and technical executives gathered to confer ona picture that mld be really “something different.” As a result Warner Bros. decided “Doctor X,” the story ultimately selected, was to be their bid for most supreme mystery thriller ever filmed. Now “Doctor X” is on Sway to the.... Theatre fora.. .. day engagement beginning... ., Lionel Atwill, Fay Wray and Lee Tracy heading an all-star cast. “Jack Warner’s orders were that “Doctor X” was to be utterly different om anything the screen has yet known. It had to be bigger and better 1 the biggest and the best. The 4 had to be different from anything “ had gone before—really different. ~. ihe) presentation had to be different 4¢ had to be truly impressive. — All production executives, writers and directors were called into conrence. The first suggestion adopted by the conference was to make “DocX” all in Technicolor. No other stery thriller had ever been done in slor before. Technicolor, it was felt, Guld heighten the mystery effects of » the story. hen the matter of cast was taken Players were needed of great matic ability—fine screen personfy, and what was all important, had to have the more exacting * hair and facial coloring required the Technicolor cameras. Only " eyhaustive screen tests could select ete coemeisatetas os = -*=-*eq for ..i eroine’s role, was most 4@eally suite. n every way. She ac— Se SxNnert. \* = 7 the players were called for 3, color, camera and cosmetic exi surveyed them from every e: how they would screen in ; how best to apply make-up to ¢ individual player; how individual mplexions would harmonize. ne task was long and tedious. e were called than were chosen, the care and judgment of the ‘Aucers have been more than justiin the opinion of critics and fans jther cities who have thrilled to ‘spine-tingling mysteries of “Doc” Testing for Cast ter the long series of tests had completed and the experts had ully checked and re-checked their gs, a conference was held to de mG Ly . =! Sn | hes NS * A mest he pen — ~ rach ora ae Bey Wray,” all the feminine beauties esrdingly became Joan Xavier, daugh of “Doctor X.” Lee Tracy’s exerience and adaptability to color =work then decided the experts in. his favor. He was chosen to portray the reporter who stumbles on the mystery jand its solution. ’ With the leading roles filled, sup‘porting players and extras were meer sa » chosen. ‘The same care and consider ~ ation which characterized every de "=. partment of production of “Doctor » X” were exercised. They, too, were ‘tested for the general and specific requirements of picture and role. As a result, the chief supporting roles “are played by Robert Warwick, George Rosener, Preston Foster, Uarry Beresford, John Wray and >, Arthur Edmund Carew, the latter » four of whom portray doctors asso = ciated in “Doctor X’s” clinical labor atory work. Special Sets Tested Sets had to be designed. Sets that / would enhance the mystery effects— sets that would enable the Technicolor ~. cameras to show them to the best ad vantage. The coloring of the sets had to be Technicolor tested. "heck sought i “Doctor X.” The ee RY t fin iad -Lhe j awe~che beautiful = NAA. CODE “ese [SUGGESTED FOR AD FOR FIRST PAGE] Turn to Page.... Starting TODAY, read “DOCTOR X" The Most Amazing Mystery Story of the Year .... Based upon the sensational motion picture of the same name which opens at the . »«e Theatre next... For the next 12 days, this great story of a “moon killer,”’ who baffled the police, by killing by the light of the moon, will appear exclusively in (Name of Paper). New developments and improvements in the Technicolor process had made cast and production require stricter. The color th special oe! jest: Crrct rare oxt to enhance the thrills of this mystery, in order to make it utterly different from anything the screen has yet known. Even Costumes Tested Costumes had to be designed—costumes in colors that would be sure to photograph effectively, and at the same time in keeping with the natural complexions of the players. These too had to be Technicolor tested. Finally, the picture was ready for shooting. Director Michael Curtiz, who had won the honor of directing this super-production, actually lived with “Doctor X” from the first shot to the final fade-out. The cast, stage crew, electricians and all other technicians employed on the set took especial pride in the fact that they were working on the sensation of the year. At last the picture was completed. Jack Warner’s orders for a picture utterly different from anything that ever came out of Hollywood had been carried out to the letter. Advance reports from Hollywood, where the picture has been previewed, and from New York, bear eloquent proof of how well Jack Warner’s orders had been obeyed. [SUGGESTED TEASER AD] the killer. IS THE “MOON KILLER”? SIX VICTIMS ... all showing the handiwork of the same ruthless fiend that kills by the light of the © full moon ... and still no clue to WATCH for Tomorrow’s (Name of Paper) for further details of the most sensational mystery in years Ty = ae ama a a = ~_ NOTE TO EXHIBITORS: Here are four type ads, with which newspaper that takes the serialization of “Doctor X,” can announce story to its readers. 2 Should the newspaper desire to use scene cuts with the story, wee suggest the following stills: | . Chapter No. 7—Still Ne ie g— <“ “54 jt “ BB Chapter No. 1—Still No. 3 pee ave a; | io—*§ 2 i= l1i— “* “214 “ —— oOo 6 ““ "7 , ee There are no mats available for the serialization. . [SUGGESTED ADVANCE AD] STARTING TOMORROW “DOCTOR The Most Mystifying Mystery in Years. Based upon the sensational motion picture of the same name, which opens atthe . 2. Theatre 2s It is the story oa fiend incarnate who roams the ' city killing mer an by the light of = ¢ tho_.23 gH ; Yau sty = 2a oted “Decter ror a ter — ha stalment = “DOCTOR X” will be published exclusively oe re (NAME OF PAPER) ..... in 12 instalments WATCH FOR IT! [SUGGESTED ADVANCE AD] A Treat for Our Readers “DOCTOR X™ A NEW GRIPPING MYSTERY STORY Based upon the Sensational Motion Picture of the same name which opens ... . at-the . . ,_— Ihearre WATCH FOR THE FIRST CHAPTER OF THIS FASCINATING STORY WHICH WILL BE PUBLISHED EXCLUSIVELY IN (Name of Paper) Starting ...=. =