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With these 4 ads, as a complete four-day campaign, you can be the leader on the advertising pages. Use the ads in the order indicated, starting the first three
days before your opening.
YOU WON’T BELIEVE YOUR
“A
Five years ago when Warner Bros. first gave the world talking pictures, you couldn’t believe your ears! Tonight, when these same pioneers bring forth their latest and greatest innovation, you won't believe your eyes!
Its the FOURTH DIMENSION OF SCREEN THRILLS! Entirely different from anything you've even seek... a cinematic miracle that defies descriptior
YOU’LL HAVE TO SEE Fe TO BELIEVE IT!
ALL IN COLOR! A First National Thrill Hit with 22 Favorite Players in the cast.
Premiere Tonite 8:30 Continuous Thereafter
STRAND
Opening Day Cut No. 33 Cut 40c¢ Mat 10c
“COLISEUM
Cut No. 24 Cut 40c Mat 10c
NEE SAR EO AE REE LETRAS S, 12 HOLLYWOOD DIRECTORS
cnuies 4 SENSATION
‘7... the men who hold the fates of filmdom’s mightiest stars in their hands actually cheered this film! They hailed it as the greatest innovation since the birth of talking pictures —an electrifying answer to the public demand for SOMETHING NEW!
If you think you're thrill-proof, be on hand Friday night when Syracuse joins Hollywood in applauding the miracle film of 1932...
STARTS FRIDAY
STRAND
First performance 8:30 P.M. Continuous fereafter.
ALL IWN COLOR!
A First National Hit Directed by Michael Curtiz
Two Days Before Opening | Cut No. 25
You have at your command a most comprehensive, cumulative ad campaign. Thirty ads that smack across the bigness of the
picture!
--four weird doctors using a beautiful girl to trap a savage killer!
SEE IT AND SHIVER!
x fe GREATEST MYSTERY | mee THRILLER OF THEM ALL! Enthusiastically endorsed as the
outstanding picture of the year. Filmed entirely in color. A
First National Thrill Hit with a S ‘ a4 A Ry D CS
Super-cast of 22 favorites! Cut No. 15 Cut 40 Cat 10c.
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