Dr. Monica (Warner Bros.) (1934)

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AN ACKNOWLEDEEM EN The results of your recent questionnaire addressed to the nation’s motion picture editors, adds further credit to your reputation as the publisher of an intelligent trade journal. » » Of particular interest in the planning of Warner Bros. publicity campaigns are the facts reported in answer to your query on the type of publicity found most useful by the press. YOU REPORT AS ‘MOST WELCOME’: 1. Current news. 7. Briefs about production. 2. Short personal star bits. 8. Genuine oddities. 3. Human interest stories. 9. Casting notes. 4. Timely feature stories. 10. Breezy items. 5. Personality sketches. 11. Beauty hints. 6. Truthful personal items. 12. Fashion notes. We believe you have provided conclusive evidence of the kind of newspaper material which will prove of greatest benefit to motion picture theatres everywhere. The publicity section of this and other Warner Bros. press books indicate our thorough agreement with your findings. Congratulations! Le origin U.S.A. Copy Vitagraph, | rights reserved. . pyright is waived _to magazines and newspapers.