Dr. Monica (Warner Bros.) (1934)

A NEW CO-OP CONTEST IDEA FOR STORES, PAPER AND YOU We worked this out so that you can approach your paper with something more than just a contest. It’s a reason for extra merchant ads—and an original one! Box at right carries details. It can be worked singly with a large depart ment store or with individual dealers catering to femme patronage. We sin cerely believe it’s worth consideration. (First Day Story) Get In On These Prizes For Shoppers Believing that the stores of rere ee (name city) are thoroughly equipped to satisfy every need of the most exacting dresser, local merchants have decided to bring their many advantages to the attention of one of the world’s most exquisitely groomed women—Miss Kay Francis, whose latest dramatic hit, “Dr. Monica” IS MCOMIND LG) pts. &, soon eee as Theatre next .......... 22. eas They will assemble an entire outfit and expect to prove conclusively that right here in .......... (name city) may be purchased as becoming an ensemble as may ve found for the same price anywhere in the country. To aid in this venture, The Di guties (newspaper) invites every reader to turn professional shopper and will award three valuable prizes for the three most helpful suggestions. For the most tasteful outfit which may be purchased at the least expense from the stocks of merchants advertising in this newspaper, the .............05 (newspaper) will award a first prize Ole ce h acted tasek os (state prize). For the most tasteful outfit which may be purchased in a like manner regardless of expense, Gh Oozssegconsecieern (newspaper) will award a second prize of ............... (state prize). And for the most economical costume purchased under the same conditions, there will be awarded a third prize of ............ (state prize). Note particularly that it is not necessary to limit one’s selections to items individually advertised in this paper. Study the windows and visit the stores. Clerks have been instructed to help you by showing merchandise and quoting prices. No one will be importuned to buy. Because of~ her distinct style of beauty, Miss Francis must be studied carefully before making your selections. Remember, every item of wearing apparel must be considered—shoes, stockings, underwear, dress, wrap, hat, purse, gloves, jewelry, style of hair dress and style of make-up. In short, you must list everything that goes into the costuming of a correctly gowned woman. Letters should describe each item briefly, giving the price and naming the store at Which it may be purchased. All contestants should send their letters to the Kay Francis Contest Editor, in care of this paper before ...........5.....508 Judges Wl] “D2 s ccqscesnciexcoss (name judges). (Second Day Story) Shoppers Vying For Kay Francis Awards Are you in on the fun? Local. merchants report that the contest is in full swing and flocks of women have already started to shop around in an effort to win one of the three grand prizes. Hadn’t you heard about it? Here’s the story in a nutshell. Declaring that their stores are fully equipped to satisfy every need of the most discriminating dresser, local merchants have decided to call this fact to the attention of one of the world’s most xquisitely groomed women—Miss eters rang) amAgA matic. hit, fly, Monica” is tontiit Us 8 ee ror Rs: Theatre NEG eee eee PO “GWISs ONU; 0 NO on ccsceeessecete es (newspaper) has invited every reader to turn professional shopper and become eligible for one of the three grand prizes to be awarded for the three most helpful suggestions. For the most tasteful outfit which may be purchased for the least money directly from the stock of merchants advertising in this. newspaper, The ......0is.00.. (newspaper) will award a first prize of © ...8......35.83 (name prize.) For the mast tasteful outfit which may be purchased in a like manner regardless of expense, HGS. casisegeetens (newspaper) will award a second prize of ................ (name prize.) And for the most economical outfit which may be purchased under the same conditions, there will be awarded a third prize (0) iSppareereprreane Pere (name prize). Understand that it is not necessary to limit one’s selections to items advertised individually in this paper. Study the windows and visit the stores. You may select anything in stock. Clerks have been instructed to help you by showing merchandise and quoting prices. No one will be obliged to buy. Miss Francis has a distinct style of beauty and she must be studied carefully to be dressed effectively. Every item of wearing apparel must be considered— hoes, stockings, underwear, dress, wrap, hat, purse, gloves, jewelry, style of hair dressing, style of make-up, ete. In short, everything that goes into a complete ensemble must be listed. Letters should describe each item briefly, tell the store where each may be purchased and exactly at what price. All contestants should send their letters to the Kay Francis Contest Editor of the ..........0000.. (newspaper) before .................0. 5, Judges will be (name judges). Kay Francis Costume CONTEST RULES Prizes will be awarded as follows: First prize to the one who can dress Kay Francis, from head to foot, in the most becoming costume for the least money; second prize for the most becoming costume; third prize for the most economical costume. Every item of dress must be included: shoes, stockings, underwear, gown, hat, wrap, gloves, purse, jewelry, coiffure, make-up. Articles selected must be chosen from the stocks of merchants whose advertisements appear in this newspaper. It is not necessary to limit the selection to individual items advertised; watch the windows, or visit the stores. Clerks will welcome inquiries and give you any price information you require. Economical costuming does not mean a Mother Hubbard wrapper and a pair of shoes. A_ beautiful cosutme does not mean an impractical ensemble. Study Kay Francis’ type; decide if she is to be dressed for the street, for a formal afternoon function, or an evening party. Prizes will be based on proper selections for the affair designated. List each item, with the price, describing each garment briefly and stating in what store it may be purchased. Send selections to the Kay Francis Contest Editor of the (newspaper) before ................ when the contest closes. Judges will be sebswes vanccaneeoasd (mame judges). (Third Day Story) Last Shot at ‘Dress Kay Francis’ Prizes What fun these women have been having! They’ve been shopping around like mad selecting an ensemble for Kay Francis, whose latest dramatic hit, “Dr. Monica” is opening at the ............ Theatre next ........0..00004 If you’ve not already started, it’s by no means too late. Here’s the story: Because the local merchants feel that their stores are fully equipped to fill every need of the Po eal this PAE ile *haewvish of one of the world’s most exquisitely groomed women, the lovely Kay Francis. To help them do this, they have invited every reader to turn professional shopper and prove to Miss Francis—and the world— that it is possible to buy as charming an outfit right here in Rit and for no more money, as may be found in any city in the country. For the most tasteful outfit which may be purchased for the least money directly from the stock of merchants advertising ine bliss PAPEL aenuNO...2...7t~ ste (newspaper) will award a first UDIAG* OL: 0 sets. otic (name prize). For the most tasteful outfit which may be purchased in a like manner regardless of expense, it will offer a second prize of .......... (name prize). And for the most economical outfit which may be purchased under the same conditions, there will be awarded a third prize OL nae ae (name prize). Start making the rounds today! Understand, you don’t have to limit your selections to items of apparel which have been individually advertised in this paper. You may select anything. Clerks have been instructed to help you by showing merchandise and quoting prices with no obligation to buy. Because of her distinctive beauty, Miss Francis should prove an inspiration to you. Remember, you must create a complete ensemble—shoes, stockings, underwear, dress, wrap, hat, gloves, purse, jewelry, style of hair dress, style of make-up, ete. List them all in your letter and send it to the Kay Francis Contest Editor of this paper not bePOLO. cae steesceske Be sure to give the price of each item and the store where it may be purchased. Broadway movie crowds learn about the Strand’s coming Warner and First National shows with this overhead ban ner. Four pictures are mentioned with enough reading space for a catchline and cast in each. Co-op Florists Collect With Kay Francis Rose! We recommend for the warm summer months —a Kay Francis bouquet! All you need is a cooperating florist and a couple of ideas. Here’s the way to go about it: Sell the flower-vendor the idea of plugging either a Kay Francis bouquet, or a Kay Francis rose. He supplies the flowers—you do the rest. Get as many of the blooms as possible for your lobby. A credit card will satisfy the dealer and give you a fragrant, cool-looking lobby. Give him stills and blow-ups for window and counter. Give him mats for his newspaper ads. Try to promote a ‘Kay Francis rose’ for every woman attending an appointed matinee. It’s not a prohibitive cost for the dealer, and he gets plenty of credit for his investment. And you—you get plenty, too. From your newspaper morgue or from experience, you ean cull plenty of interesting stories concerning exploits of women _ doctors. Play up the angle that Kay Francis is a woman doctor, Dr. Monica, and that these other sagas show the trouble facing professional gals. An interesting news break can be worked up with a little ingenuity. 24-Sheet Cutout For Marquee For Wamen Only If you’ve had any success with ‘women only’ matinees, then go for one on this picture. Announce a chance for the women to get together without having the men-folks around. As an added indueement, have a prominent woman physician down, to answer any intimate questions, including those relating to the picture. Promote tea, cookies, and let them have a real, catty time. Head is about 9 feet high. Lay it out this way or suit yourself. And remember the head for future use! Page Twenty-three