Draegerman Courage (Warner Bros.) (1937)

“DRAEGERMAN COURAGE” EXPLOITATION HOW TO SELL PICTURE NEWS STYLE Get the idea across that this is a story of current interest, headline material. One way of achieving this would be by installing a teletype machine which you may be able to borrow. In crisp newspaper style punch out dramatic story of trapped men slowly dying, etc... . and of course, at intervals, you include your playdate with plug for picture. Some of your patrons may not know the meaning of Draegermen and so it would be to your advantage to use every means to explain. Tell them that a draegerman is a member of a specially trained miner's rescue squad whose sole duty is life saving work following a mine disaster. You might be able to interest your local newspaper in conducting a search for firemen or policemen who, like the heroic draegermen, have demonstrated outstanding courage in the performance of their appointed tasks. HERO SEARCH To sell the heroism angle in this pic ture you might run a contest in conjunction with your local paper. Entrants are asked to clip a story from paper which in their opinion is the best example of an act of supreme courage comparable to that shown by the Draegermen. Award passes or promoted prizes. ad TEST PATRON’S COURAGE © FOR TIE-UPS Following stills of Barton MacLane and Jean Muir have been specially selected for tie-ups: Hair—JM. 746 Dress—JM. 856 Straw Hat—BM. 45 Pipe—BM. 33 Stills are 10c each and money should be sent to the Campaign Plan Editor, 321 West 44th Street, New York City. No refunds on stills. d SHOW TOOLS Are you near a mining town? Then a display of draegerman's working tools, safety lamps and such could be procured without too much effort on your part. Display might include various ores, as found by the miners. There are collectors in every town who would co-operate with you. Might use copy: Miners risk their lives to seek gold, silver, etc. ... Draegermen risk their lives to rescue trapped miners. Good interest-arouser. courage’. CAREFULLY SELECTED VITAPHONE HITS WILL GIVE YOU A BALANCED PROGRAM “THE FELLA WITH THE FIDDLE” (Merrie Melodies, Tech) A brilliantly-hued cartoon gem, with a grand story and swell gagsl (7 minutes—No. 2207) “TAKING THE COUNT” (Broadway Brevities) Joe Palooka keeps up the high comedy pace of previous hits] (20 minutes—No. 2028) “HOME RUN ON THE KEYS” (Vitaphone Novelties) Famous the world over for his exploits on the Baseball field, Babe Ruth proves his versatility with some grand clowning] (9 minutes—No. 2709) “NICKEL LOWDOWN” (Big Time Vaudeville) A fast moving series of headline vaudeville acts with Paul Robinson and the Horton Bros. and Dotty; LePaul, the magician; and Charles Kemper and his stooges. (10 minutes—No. 2609) “MOVIE MANIA” (Broadway Brevities) Dave Apollon at his best in a gay musical. (20 minutes—No. 2029) “PORKY’S DUCK HUNT” (Looney Tunes) Another mirthful Porky Pig escapade with the beloved cartoon character on a rousing duck hunt. (7 minutes—No. 2809) Page Ten Illustration shows the front and interior of a small temporary booth which could be constructed of compoboard at small cost. Signs outside the booth dare readers to go inside and test their courage. Nosey ones step in and find an attractive set of scene stills from picture displayed on walls. They sit on chair, pressure causing red fluid to rise in glass tube to point marked "supreme USE STILLS Barton MacLane is well known for his hard boiled roles in a great number of past films. Why not dig up some of the scene stills from his pictures and decorate a lobby still board? Some of his outstanding parts were in “Bengal Tiger", "Man of Iron", “Smart Blonde", ‘Jailbreak", ''Bullets or Ballots", and "God's Country and the Woman". ) SCOUTS AID Picture exemplifies acts of supreme courage and so it shouldn't be too (ane hard for you to get co-operation from the local boy scout troops. Invite, to a special show, outstanding boys who have won recognition for acts of valor. This should get you plenty of publicity breaks. Also, you may invite to screening the scout troop that boasts the greatest number of Eagle Scouts. Letters inviting the scouts should play up the scout laws which emphasize courage. PUBLICITY MEN! THEATRE MANAGERS! TAKE ADVANTAGE OF THIS NEW SERVICE If you publish a house organ, program or mailing piece, let us help you with specially selected news stories, pictures, and mats. We also stand ready to aid you with material suitable for local newspaper breaks. All you need do is fill out the coupon and send us a few samples of your publicity mediums. EDITOR MAT DESK. WARNER BROS. PICTURES, INC. 321 West 44th Street, New York City, N. Y. Theatre Publicity Director Address