Draegerman Courage (Warner Bros.) (1937)

Rent twice the amount of accessories you are now buying at no addi tional cost, and thus protect your business with full advertising coverage. OR SAVE 45 PER CENT OF YOUR PRESENT ADVERTISING COST! That’s Why The Nation’s Showmen Say WELCOME TO WARNER BROS. ADVERTISING ACCESSORY RENTAL PLAN Your Vitagraph Ad Salesman is happy to announce that beginning May 2nd, 1937, the great bulk of advertising accessories for Warner Bros., First National, Cosmopolitan, Vitaphone Pictures, will be distributed exclusively on a rental basis, as indicated in the accompanying schedule. That this move is in the true interests of the exhibitor will be apparent in the facts below. Only after a year's exhaustive research has the Rental Plan been finally adopted. The following advantages are obvious: |. The exhibitor saves from 35% to 50% on rentals, as against his accessories costs for similar items used prior to May 2, 1937. 2. Any exhibitor who continues to spend the same amount for accessories as in the past, can get twice the amount of material and thus adds PROTECTION to his gross. 3. The Plan makes it possible for Warner Bros. to supply many new items not handled heretofore, plus greater variety of standard items. 4. |It means a continuous release of fine, clean material from a dependable source at standardized prices. 5. The Rental Plan points the way to increased use of distributor accessories. With this increase Warner Bros. proposes to greatly improve its accessories service. The maintenance of enlarged, highly efficient advertising and art departments will insure better sales angles than could be procured from any other source. The highest standards of reproduction will be used. A constant effort will be made to develop new items. The lowest possible rental charges will be maintained. The increase in accessories business will mean a constantly improved Accessories Department and a constantly improved exhibitor service. Items designated are rented on the basis that they must be returned within five days after final playdate. Two types of credit allowance are made for returned material; namely, FULL CREDIT allowance for material returned in good condition, and SECONDARY CREDIT allowance for material returned in badly damaged condition. ‘Badly damaged'' means so carelessly handled as to be unfit for further use. All material must be returned prepaid. We pledge Warner Bros. ad salesmen to be exceedingly lenient and fair in the matter of credit allowances. In return we ask that ordinary and reasonable care be exercised in the handling of items so that we may in every case give FULL CREDIT. It is our purpose to give FULL CREDIT, and not to give secondary credit unless absolutely necessary. Material is protected in transit with special mailing cartons for items that can be rolled, and envelopes with corrugated stiffening for flat items. The same containers are used by the exhibitor for the return of the material. A return address shipping label is enclosed in each container. When the material is returned, this shipping label is pasted on the outside of the container and thus eliminates the necessity of writing a return address. Secure the full details of the Plan from your Vitagraph branch now. Advise the branch of the approximate amount of material you use each week and ask for an estimate of these same items on the rental basis. You will be agreeably surprised by the amount of money you save, by the quality of the material, by the cheerful and efficient service rendered, and by the new types of items that are offered to you! NET PRICES of RENTAL ITEMS WARNER BROS. RENTAL ONE—SHEET ITEMS ADVERTISING ACCESSORIES CREDITS TO EXHIBITORS| NET COST When Returned In 5 Days Good Badly Condition Damaged BILLING PRICE (Each) For Return In Good : Condition .08 None a .O7 THREE—SHEET AS 21 24. None PHONE SIX—SHEET .90 AZ None 48 8x10 STILLS (Black & White) my .09 .05 .06 Your Vitagraph 1ixi4” LOBBY DISPLAYS (Per Set of 8) 90 20 ms 1) ad salesman for 29x28 LOBBY DISPLAYS .60 40 .20 .20 ; 14x36 an estimate on INSERT CARDS 40 28 ip Es) 12 40x60 27x41 your needs. OR PHOTO GELATIN (Colored) 00 to PHOTO GELATIN (Colored) ste 20 00 fill out the order 40x60 PHOTO ENLARGEMENT (Colored) blank in this book 28x41 PHOTO ENLARGEMENT (Colored) 00 14x17 LOBBY DISPLAYS (Deluve—set of 8» 00 @ 8x10 COLOR-GLOS PRINTS .05 11x14 COLOR-GLOS PRINTS (er Set of 10) 2.50 bes) 4a 1.25 RENT AL means a new deal all around in accessories Printed in U.S. A.