Dust Be My Destiny (Warner Bros.) (1939)

wv TAKE THIS TO YOUR NEAREST DEALER Vanity Fair Stocking Tie-Up Vanity Fair Silk Mills of Reading, Pa. are tieing up with Warner Bros. in a nationwide tie-up featuring Priscilla Lane in “Dust Be My Destiny.” Following is a resume of the activity taking place prior to your contacting local dealers to consummate this tie-up. l. Full page ad in the Oct. Ist issue of Photoplay magazine (see illustration at right). 2. Show-card with same illustration being sent to all Vanity Fair Kneelast customers. 3. 30x 40 Blow-up of same for background in window display also being sent. 4. 3,600 dealers will receive four-page folders amply plugging the picture. Also illustrated in this folder will be three tie-in ads, mats of which are available to all dealers. For information concerning local dealers, write: EARLE M. WAKEFIELD, Jr. Vanity Fair Silk Mills Reading, Pa. VvvVvVVTVvVvyT STAGE WEDDING This idea fits perfectly because the stage wedding is an important sequence in this picture. Find young couple about to get married and who have very little money or — get the couple via newspaper photograph contest. Idea is to help the two kids get a start in life. Line up merchants. Theme Song “Dust Be My Destiny” is also the title of the picture’s theme song published by Harms, Inc. Introduced by Guy Lombardo on the Lady Esther nationwide radio program, the song is getting a big build-up via Harms outlets. The cover of the song sheet features John Garfield and Priscilla Lane. Write for free title pages and contact local music dealers for window and counter displays. (Above) Reproduction of full-page Photoplay ad and of display mate Mr, Min, hi, Ml, Mr, Mh, hi, Me, Mt, Me, Mi, Mi, Mh, Mi, A, Mn, thin, Mr, Mn, A, Mr, Mn, Mn, Mts, tr, rial sent to all Vanity Fair dealers. CAMERA CONTEST Candid camera contest ties in with John Garfield's picture-taking in the film. Most newsworthy shots are awarded prizes promoted from photography supply houses, etc. Set up the contest by using the bank-robbery shots (still nos. 310, 312), by coop ads, displays with camera stores. ‘DESTINY’ CARDS Small cards, similar to those used in weight machines, for distribution. One side contains humorous fortunes; the other contains picture of Garfield and Lane, with copy: “Now that you've learned your destiny, find out what theirs is in (title billing and playdate).” [10] VVVVVVTVvVvVvVvVvVvvVvVvvrVvds COUPLE HITCH-HIKE IN TO SEE PICTURE For a lead gag to call attention to your showing of “Dust Be My Destiny,” find a couple who will hitch-hike into town from some distant point, and of course the further they come the better. Their story is that they heard about the hitch-hiking sequence in “Dust Be My Destiny” and anyway they wanted to see the picture with John Garfield and Priscilla Lane. Inasmuch as they had no money, the only way they could come was by thumbing. If you let editor in on it, and if it is pulled off in a bona fide hitch-hike, the stunt should be good for breaks. You can augment the activity by arranging radio station interview, night club appearance, etc. SWEETHEART PHOTOS Send out call for “Sweetheart Photographs” — old time and modern winners to receive prizes. Newspaper cooperates to run two or three daily. Readers vote on which they like best. Grand winner may be feted night of opening at theatre with flowers, stage introduction, pictures taken, etc. And Don't Forget . All couples applying for marriage licences during one week admitted free. . Boy and gal of approximate GartieldLane appearance tour town with suit case carrying plug. . Park bench in lobby carrying copy: “Sweethearts May Wait Here to See (billing).” . Wedding band throwaways with appropriate copy attached.