Each Dawn I Die (Warner Bros.) (1939)

“4 by i ! h oO ci © Oe INQUIRING REPORTER INQUIRING REPORTER stunts create word-of-mouth build-up: 1. What do you think the phrase, “Each Dawn I Die” means? 2. If you were a judge, would you send a man to prison on purely circumstantial evidence, tho you believed him innocent? 3. Would you print the truth about corrupt politicians if you knew that they would try to frame you for it? Explain that Cagney faces this problem in film at Strand Theatre. SPOT ANNOUNCEMENT SPOT RADIO ANNOUNCEMENT before and after such national air programs as ‘Gang Busters,’ ‘Alias Jimmy Valentine,’ etc. (Sound effects of marching feet, shrill whistle, machine gun fire) ANNOUNCER: Your attention please! Warner Bros.’ Picture-Of-The-Month, EACH DAWN I DIE, coming to the Strand Friday, is more than thrilling prison drama, more than a smashing action thriller. It is a star-studded production featuring hot-headed James Cagney AND cold-blooded George Raft . . . exploding like two bolts of deadly lightning across the screen in the year’s bombshell sensation! The gangster of ANGELS WITH DIRTY FACES and the killer of SCARFACE clash for the first time in EACH DAWN I DIE. Will Cagney’s fists strike terror into the man who's never met his master? Can Cagney take it when Raft dishes it out? See EACH DAWN I DIE when it opens at the Strand Theatre on Friday — with a large cast including Jane Bryan and George Bancroft. NEWSPAPER SCAREHEADS SURPRINT NEWSPAPERS secured from local dailies’ surplus of early edition. Front page carries this headline: ‘Human Dynamite in Man-Made Inferno as James Cagney Meets George Ratt.’ Kids distribute papers on street corners, yelling title of picture as: Wuxtra, Wuxira, read the big story about “Each Dawn I Die.” NEWSBOYS DISTRIBUTE HERALDS (page 25) on street corners yelling “Extra,” newspaper style of heralds fitting readily into idea. AND DON'T FORGET.... 1. Exhibit of articles made by inmates outs of Cagney and Raft as in police of local prison; also any art work lineup. which could be put on sale in lobby. . Get those I. Q. tests prisoners take... . Evidence box in lobby . . . patrons fitting blocks into patterns for lobby deposit any info they have ... goes contest. . Teletype machine . .. unwinds copy taken from ads. . Magazine tieups . .. newsstand tack cards ... truck banners. . 24-sheets on both sides of trolley car. . Warden and prison officials see pic . Blowups of the ads ... moving cut. . « Statements. to police department. . Actual weapons and instruments display ... local cops cooperate. . Fingerprinting apparatus booth... invite all to try it. LOBBY SET-PIECE IDEA made from three separate ads. Shows how inexpensively an effective display can be made with blow-ups of the ads. Every ad or combination of ads in this pressbook can easily be turned into an attention getting lobby or front display. BROS horebo Minreded Senpints XCAR OER ty, SARE BRYAR « QEOREE ~ MARIE ROSTHELODR [ 23 ] WANTED POSTERS always get attention. An inexpensive advertising idea which you print locally and tack up in all public places. Use still ED-400. DAREDEVIL LEAP. Sensation-getter in front of your theatre. In film George Raft jumps from high courtroom window into waiting truck. Machine is fixed with breakaway top, strong net and mattresses inside. Ballyhoo well in advance for big turnout. Get paper to cover. EACH DAWN | DIE RNoadt Sey SSinias v. a Py j > / VENETIAN BLIND DISPLAY for lobby. Artist copies still ED 437 on the blind which is set behind prison wall display. When attendant pulls cord from behind the blind changes to other side showing copy. (See inset). for furthér information SEE EACH DAWN | DIE Strand Theatre