Easy to Love (Warner Bros.) (1934)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

EVERY es Vee it’s easy to sell ‘Easy t to Love ee . because you’ re giving om : a ‘thee ‘something, different’ in romantic yarns that fits right in with what ee, they’ ve been looking for. as Us broad — —yes... . clever Hee certainly its uN p loitation \deas a on d every line ‘is aimed straight down the alley with entertainment : a for ever: ybody. you’ ve seen, the 5 picture you know it's: aces for Gussie, Yvette ¢ or Aunt Hattie. You know that | ‘everybody’ tag is important et -and ee ‘Then you ve got the star names mk marquee pislaekers in any es man’ Ss town! ‘Convention City’ gave hates a Warner send-off U ney re member and he’ S never been: as good as in tl oF is a aie with himi in the ‘always good’ class. Sey advance lobby : yor , je > ae a | 2 advertising can be han-— died in the comic Val | entine dress, copying the Bie greeting cards | on an enlarged . ‘seale. ee with — greeting Peak displays using blow-ups of the ad layouts in Valentine decorations. | LOVERS tag-line in the ads provides plenty of . angles: for Valentine giveGer Age and stunts, Newspaper contest” for faa? qf comedy lines: written | any a eae _ poetry or prose limerick oS Om . a using the title of the _ picture as part of the copy. Contestants talented in illus. | tration or cartooning may submit their “Easy to Love” Valentine ideas in that form. | » card dealers for special — ' window and counter — The NEW CODE FOR _ its ears! 3 picture are great for ° 5 Coimedy stills from the | » tie-in on the comic Valentine idea. _ Valentine ee ie : You've mever aves a more _ cor ot sure-fire ‘Valentine’s: Day at| traction than this one! Tt o your’ve got the show pencilled in around this period here’s _ the picture —_— and the campaign — to set your town on | It’s the sort of exploitation line-up that can ae _ stand plenty of advance play 25.1. — and if the Valentine Day | ree. interest isn’t around as yet, | : these stunts will start ie Get the still of Genevieve Tobin in the bathtub (EL 44); or Menjou with his hat pulled over his ears (EL 32); or Mary Astor smoking a cigar (EL 15). | Use these as throw-aways and — lobby blow-ups: to ieics the ) lobby attraction would be to promote a num ber of over-sized dolls. Use picture and put the dolls in : oe one with the name best a oe star. mes his one. Ther rest of the cast ce . yore Ge: inex pen visas J campaign | use Doge rer ae A cute idea for a good blow-ups of scenes from the eer a Be! place of the stars, tagging customers tine trade. ae pexerires wives a nd “sweet: ih set sae in the ads. Pern ap fa advance of ‘es hake SOR! ti; day tieup with Postal | | or Western Union for — | juss to be delivered to all J receiving wires. | a) his 4s) an: excellent distribufos tion method and well worth =| the cost of printing. Heralds = | should of course plug the nse: 4 of telegrams for RG oa Ee greetings — like this . rene a _ SEND HER A POSTAL vA ea _ENTINE WIRE AND YOULL =| | __ FIND HER EASY TO LOVE. ae et h Boe a nol ‘comedy rae 2 give-away hand out {| = small celluloid dolls to’ | | Which are tied your “Easy, to Love” Valentine Bag. f ie : Valentine ae oe & cream and cake tie_ ups. You'll findlocal . 10: eager for a live = || _ wire stunt to pep up Valen_ ie Get aboard with — your “Easy to Love” title and — eee Code For Lovers” line. | |AND DON’T FORGET...“SPECIAL SWEETHEARTS’ NIGHT”) | NIGHT DURING YOUR RUN OF “EASY TO LOVE”|