Edge of Darkness (Warner Bros.) (1943)

BEST SELLER SET-UP FOR LOCAL TIE-UP WINDOW DISPLAYS: All Grosset & Dunlap dealers have been supplied with a 16" x 20" easel-backed display card and other promotional ma william Woods terial selling book and picture. In addition to display of books and poster, suggest a photo-montage background of news clippings of the Norwegian underground rebellion and action scenes from the picture. Also suggest an adaptation of the authentic underground photos display presented for your lobby on page 9. STREET BALLY: Girl rides busses "reading'' huge book gotten Special book jacket features Flynn and Sheridan in scene from film. with stills and credits on cover. RR thousands of Grosset & Dunlap book dealer windows this special movie edition of “Edge Of Darkness” received a new and extensive send-off! Now put these local windows to work for your playdate with any or all of these ideas: BOOK MARKS: Several one-column ad mats (see inserted ad section) may be reprinted as book marks locally and distributed through cooperating stores, lending and circulating libraries and in conjunction with stunt below. LOBBY LIBRARY: Promote a number of copies of this book for FREE lobby lending library service. Display books on large table with sign overhead: "THEY are fighting OUR fight . .. the incomparable story of an unconquerable people." Offer to lend books for reading to any purchaser of war bonds. Limited supply of display posters and other promotional material availabl e FREE! Write to: Mr. Donald Reed, Grosset & Dunlap, 1107 B’way, N.Y. STORY AND TITLE OFFER SEVERAL ANGLES FOR CO-OP PROMOTIONS Co-op newspaper space and merchant windows are yours for the slight effort involved if you'll take advantage of these ideas: Nancy Coleman Dealer Tie-up Stills NC 18—Sun Glasses NC 37— Riding Crop NC 158 — Fur Coat NC 34—Pearl Necklace & NC 56—Novelty Jewelry Pub A— Underwood Typewriter Bracelet NC 84— Matching Hat & Bag Pub A5I — Salad Set Pub A57 — Westmore Skin Freshener Pub Aél — Westmore Face Powder Order “ED Tie-up Stills’ for complete set—-75c—or by number for individual photos—10c each—from Campaign Plan Editor, 321 West 44 St., N. Y. C. FULL-PAGE NEWSPAPER INSTITUTIONAL AD per page would look like . . ."" Sample ads on page feature complete shortages and minimum rations available to persons in Suggest to paper's ad manager that newspaper feature a fullpage institutional ad as a service to its regular advertisers. Suggested copy: ''So Nazi-conquered countries. Newspaper then you complain about rationing . . . If the EDGE OF DARKNESS where Occupied Europe stands today had spread to Our points out the comparatively lush supply of consumer goods still featured each day in its advertising columns. Copy in institu Town... this is what an average newspational ad also credits playdate. DEPARTMENT STORES ti To get a timely and Norway's Songs! The fighting songs of Norway are available in album form for lobby p.a. broadcast, recorded radio programs or music store tie-ups. They’re all in “Fighting Men of Norway,” Album topical angle into its fashion and furniture ads, suggest to local dept. store a co-op ad based on the line: "Conquered . . . but Unconquerable . . . Norway still K 114, released by Keynote Recording Co. Two of the songs are featured in the picture: the Norwegian National Anthem (M 114-1) and “Song of the Home Front” (M 114-2). Order album at $2.00 from Mr. E. Bernay, Keynote Recordings, 522 Fifth Ave., N. Y. C. inspires our modern way of living."' Store features fashions, furniture or other items of a Norwegian motif. Use actual photos of Norwegian revolt against Nazis (see page 9) to illustrate these co-op ads. Also adapt this idea to window displays. 12 EXPLOITIPS H ere are sev eral easy-to-do, practical ideas for the smaller houses: DISPLAY FLAGS of the United Nations inside theatre or on your marquee, presenting the American flag in its rightful dominating position but giving the flag of Norway second prominence. COMO MeN | TN GET INTO SCHOOLS in your immediate neighborhood with a display using the "Norway Stills’ on page 9. Prepare the exhibit with the coopera 1 of Current Events Department, titling it: THIS IS HOW NORWAY FIGHTS BACK. Also add photochrome display (see page 19) for playdate credits. * * * * TEASER BOOK DISPLAY can be rigged in lobby by fitting each door leading into auditorium with a panel resembling page from a book. Copy on each panel: "Through these pages walk the most eager moviegoers in (town) . . . waiting to see Warner Bros.’ mighty production of the best of best-sellers by William Woods . . . Errol Flynn and Ann Sheridan in 'Edge Of Darkness... the story incomparable of a people un. Starts Friday." | ie, tee, Gate ¢ NOVEL STREET BALLY can be affected by printing the teaser post card conquerable . . on page 8 on thin paper with the extra banner line on top: "This is how a message like this is circulated in conquered Norway!" Print the suggested message under post card illustration. Then fold the giveaways into small units and have a man dressed as a Norwegian fisherman hand them out very mysteriously on streets and in busses and trolleys.