Elmer the Great (Warner Bros.) (1933)

Your Own Movie Magazine at Only the Cost of a Throwaway Attractively gotten up in a four page leaflet, with your theatre name Benno EI at the head, this ““Movie Magazine” is designed to bring in the cus tomers. This is the type of material that goes into the home, with women especially saving it for the rest of the family to read. The beauty about this “Movie Magazine” is the fact that it concentrates upon selling each picture you play. Prices include theatre imprint, top of magazine and back. Fifty per cent of the order must balance C.0.D., F.O.B. New York City. Two per cent discount allowed if full accompany the _ order, eash is sent with order. 1000 to 3M. .............5. $4.00 per M 4000 to 5M.................. 3.75 per M 6000 and over............ 3.50 per M Order direct from HOLLYWOOD PICTORIAL NEWS 358 West 44th Street, N. Y. C. BURGEE ELMER %:GREAT In brilliant shades for suspension in lobby or marquee. 20x30 inches, on heavy canvas. 45ce Each MORRIS LIBERMAN 729 B’way, New York, N. Y. Bie) 5) SCENES IN * Jo) HOLITWOOD, Joe E. Brown Contest For Most Popular Local Ball Player ITH the 1933 baseball season just getting started and a ~ host of new and old favorites of the diamond becoming hot news in the local sport pages, the inauguration of a “Joe E. Brown Popularity Contest” to determine the most popular local co bP KS /MOVIE MAGAZINE NOTE: CARRIES YOUROWN THEATRE NAME DEVOTED SOLELY TO YOUR THEATRE: SELLS YOUR PICTURES TO THE PUBLIC Play Date Your imprint to include only the above information——3-col. ad as per sample to appear on back page. Talking Cut Out Good Lobby Idea Here is a stunt that will get plenty of attention and provide many laughs as well. Place a life-sized cutout of Joe EK. Brown in “ELMER THE GREAT” in your lobby. Surround it with stills from the picture, with in player is most certainly in order. Your local newspaper is naturally a co-sponsor of this contest which can be conducted along any of the following lines. 1—If your city supports a regular professional league team, candidates can be confined to members of that organization. 2—Where a regular league team is maintained, three class divisions can be made; professional, semi-pro and amateur. 3—In situations where only semipro, college, school and regularly organized amateur teams are scheduled to play, the contest can be confined to determining the one most popular player from among all these divisions. 4—The determining of the most popular player in each individual class or combining into two divisions, one to include all college, high school and other local educational institutions. The second to combine all semi-pro and recognized amateur teams such as might be sponsored by an industrial plant, social club or fraternal organization. Offer Worthwhile Prizes The grand prize to be offered in each class should be something worth while and conducive to getting out a heavy vote for the fan’s idols. This can be either a substantial cash award, some article like a watch suitably engraved, a piece of classy luggage, etc. By tieing in local merchants, the donation of these major prizes as well as other lesser awards would be contributed by them. Season passes and a theatre party to winners in each class should be furnished by theatre. Announcements that a “Vote For Your Favorite Local Baseball Player” will be inaugurated to determine the most popular should be made in cooperating newspaper in at least two issues prior to beginning of voting. This will give individuals and groups time to organize and select candidates engagement and play up the fact that Joe E. Brown won renown as a player. The day voting is to start, a ballot should be published and reprinted with each succeeding day’s contest story. Every day a list of the candidates and their standing should be given. Similar ballots should be made available at the theatre for each paying patron and at the stores of each cooperating merchant for each cash customer. In order that the newspaper will get the fullest advantage of this stunt and adequate consideration for them the publicity given event, the value of ballots should be as follows: Each newspaper coupon to be good for Twenty Votes and those furnished by theatre and cooperating merchants Ten Votes each. Photos of Leaders News photographer should snap leaders in the voting as contest progresses. The theatre should announce the “Joe E. Brown Popularity Contest” on screen, with throwaways and in lobby. Contest information and standing of candidates should be furnished patrons through these mediums each day at theatre. A display of the prizes should be made in lobby and windows of cooperating merchants should feature their donations and contest information. These dealers should also obligate themselves to featuring the contest in their newspaper advertising, and, if several are tied in to go for a single or double truck. Through every exploitation channel it should be definitely established that the contest has been prompted by Joe E. Brown who appears as a champion batter in “Elmer _ the Great.” Presentation of prizes to winner teresting captions. A microphone is be seen, but can see the persons looking at the display. The voice comes through an amplifier, in back. of the mouth of the cutout, making announcements in the first person as if Joe E. Brown himself were talking. The voice mentions the highlights of the picture, the comedy situations, cast and names of big league ball players who take part in “ELMER THE GREAT.” The funny kick in this stunt is to address the persons standing near or approaching the cutout, saying: “Hello, Mr. Jones, that’s a swell hat you’re wearing—don’t forget to come back next week to see me bat ’em out in ‘ELMER THE GREAT.” Or “Good evening, Mrs. Smith, I’m glad to see you and I hope you'll come to see me in ‘ELMER THE GREAT,” Of course, it is wise not to get too personal, but keep mentioning names and you'll easily get their attention to plug the picture. During the run of the picture, this stunt may be used as an effective ballyhoo in front of your theatre. NOVEL BEER AND SOFT DRINK PAD Beer’s here.. Prosperity’s back-and so is yd On ELMER" GREAT (THEATRE IMPRINT) To enable you to get beer-minded patrons in a receptive state of mind for your showing of “Elmer the Great,” a special beer coaster has been prepared which because of its attractiveness and usefulness will make a great hit. The pad bears your theatre name and imprint. In addition to giving them out to your regular patrons, place them in beer parlors and soda fountains. Printed in red on a special heavy white colored stock 31% inches wide, which is a combina| tion blotter and cardboard, the price, including your imprint, is as follows: SM ee $8.50 per M 1G M.S 8.25 per M Order direct from E. M. PLOTTLE Co. 751 Drake Street, New York, N. Y. plored where the “announcer? can’t _ should be made a gala event at the upon which to campaign. x The pie=— Every pit of copy should tie im renee early In -engage — * definitely with your “Elmer the Great” | ture. Colored Lobby Enlargements These attractive colored 38 by 42 enlargements will add interest to your lobby. They can be used’ as advance and current with “Elmer the Great.” Priced individually at $3.50 each. Set of three— $10.00 per set. The scenes are the highlight flashes from the picture. Order direct from PHOTOCOLOR STUDIOS, 220 West. 42nd Street, New York City. All prices are quoted f. o. b. New York. Miake Every Kid a Walking Ad With Gilt, Baseball Medais NATIO, OO sen ae i a] we A grand way to sell the kids on “Elmer the Great” is to give them one of these very attrac: tive miniature baseball medals, which every kid <BROWK) will wear on his coat. The entire illustration has been worked out in relief on a gold-plated metal. Equipped with a pin, each medal will serve as a walking ad for “Elmer the Great. You might be able to work a tie-up with stores to hand out one of these medals with each purchase. There are innumerable ways. in which you can use these novelties to good advantage. They’re attractive, they advertise the picture and they will be very much desired by the kids. Inexpensively priced at the following: 1 M....$10.00 3 M.... $9.50 per M Order direct from H. L. ROSENTHAL, 28 Roberts Place, Irvington, New Jersey 5 M....$9.00 per M Page Thirteen