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EXPLOITATION
Identify Candid ‘Embraceable’ Twosomes 2 Ways to Work Photograph Stunt:
|) NEWSPAPER: Cooperating paper assigns roving candid photographer to take unposed shots of local twosomes at least two weeks before opening. Pictures snapped at random—on street, dance floor, in theatre entrance, restaurant, public vehicle. Newspaper runs photos week before opening — one-a-day or all together in one layout—encircling one or more pairs of "Embraceable'"' twosomes.
Readers identify themselves at box-office and win guest seats to your show.
2) LOBBY: Invite amateur candid cameramen to snap as many candids of embraceable twosomes as they can—all such photos to be turned in at boxoffice no later than one week before opening.
Post all photos on lobby board. Set up
poll box nearby and invite patrons to
vote for the most "'Embraceable You Two
FASHION MAT
some. Best photos win prizes.
Order: ‘‘Mat No. 698-101-X”’
Window Campaign
FOR COMPLETE SET, ORDER: “WINDOW STILLS NO. 698.”
Still No. DC-187 Still No. GB-Y Pipes Household Equipment
Semen polestesascanescasssraeeey
Still No. GB-A72 ' Optician
Still No. DC-138 Men’s Wear
ONO wool jersey blouse lends effective contrast to bold green-and-yellow plaid wool skirt worn here by Geraldine Brooks, pert star of Warner Bros.’ “Embraceable You.” Skirt has back flare, fringe trim at hemline. Simple blouse repeats key green of skirt,
Still No. GB-76 Bridal Shop
Still No. DC-188 Sporting Goods
NOTE: All exploitation mats and stills are available direct from National Screen.
MN
PIC MAGAZINE COVER
Geraldine Brooks is on the cover of the September issue of Pic Magazine (out in mid-August) as Pic's pick for the “New Face of Motion Pictures for 1948.'' This means there is a ready tieup waiting with the Pic distributor in your area. See him about bannering his trucks, tackcarding and placing still blowups on his leading stands and booths.
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LOBBY CONTEST IDEA
Set up display of stills (from your or newspaper M.P. Editor's files) from pictures, the titles of which come from popular songs. Idea for contest is to identify which is which; use a ballot box and table. List of films to work with:—
RHAPSODY INBLUE THE MAN I LOVE
THIS IS THE ARMY YANKEE DOODLE DANDY NIGHT AND DAY EMBRACEABLE YOU
MN
FREE! RADIO RECORDS
SPOT ANNOUNCEMENTS—Single disc provides com
plete campaign—included are one-minute spot announcements and 1|5-second station breaks.
ALSO...
TWO STAR INTERVIEWS—five-minutes each with Dane Clark and Geraldine Brooks—available singly or as set
of 2 records. (All records allow for live announcement.)
ASK FOR: |) “Embraceable You Spot-Announcement Records"
2) "Embraceable You Star Interview Records" (specify one or both).
ORDER all 3 records direct from Warner Bros. Campaign Plan Editor, 321 W. 44th St., New York 18.
A
DANE CLARK FAN CLUBS
Dane Clark is going great with the fans and their clubs. (See cut). Send out call via your M.P. Editor for "What Five Questions Do You Want To Ask Dane Clark in an Interview?" Ye
Campaign Plan Editor will help you get your answers when you are
ready.
ORDER STILL NO. DC PUB A-37
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