Employees' Entrance (Warner Bros.) (1933)

Daring. Timely Ad Angle and Super-Cast Enable You to Set This One Up Big! If any picture ever rated a “Big-Show’’ send-off this it IT! Because of the timely story dealing with unemployment and the woman will wear. WARREN WILLIAM starred with LORETTA YOUNG in “Employees” Entrance.” Cut No.1 Cut 30c Mat roc moral problem unemployment has created . . . because it is loaded with daring dialogue and sensational situations . . . ““Employees’ Entrance” has an appeal for anyone who has a job or wants one. sees this picture will see himself or his boss in it. Note how the sensational angles of the picture are capitalized in the ads. Play up the daring nature of the story for all it’s worth and you'll see turnaway business at your box-office. The New York Capitol run, using the campaign from this Merchandising Plan, proved that! Another important selling factor is that this picture brings Warren William and Loretta Young together for the first time. It also marks Alice White’s return to the sereen, and she makes a glorious comeback in the sensational type of role that shot her to stardom overnight. Wallace Ford, Ruth Donnelly and Allen Jenkins and dozens of featured players are also in the cast. Your patrons who are shopping for show values will recognize a real bargain in this all-star cast. Here’s another angle. In the picture Loretta Young is a mannekin modeling the season’s latest fashion creations. Easter is just around the corner, and the women-folks will like to see what the smartly dressed Everyone who The title and the story lend themselves to marvelous tie-ups with department stores, newspapers and employment agencies. You'll find suggestions along these lines in the exploitation section of the book. THE STORY Kurt Anderson, manager of a department store, makes his company a tremendous success through absolutely ruthless methods. He makes Martin West, a youth in the advertising department, his assistant and warns him that marriage is a stumbling block to sucecess. Martin, however, is in love with Madeline, a girl Kurt has placed in the store after having taken advantage of her. The girl fears to have Martin come under Kurt’s influence. but Martin thinks the opportunity too good to throw away. The two are secretly married, but later they quarrel over his devotion to work. ____Meaucrne meets Kurt at the Employers’ Annual Ball. He gets her tipsy and sends her to a hotel room, joining her later. Next HITT jee Se ee give ans .6r having beconte mmioxscated arter the quarrel and stay-_ either. Kurt, who is fascinated by Madeline, asks her to go to his apartment. She tells him she is married to Martin and begs him to let her alone, but he sets about to break up the marriage, as he wants nothing to interfere with Martin’s suecess. He orders Polly, a girl he employs as a vamp, to steal Martin from his wife. She refuses, being a friend of both. Then he orders Martin to move into his hotel so they can work together at night. Martin confesses his marriage. Kurt calls Madeline to his office, leaving Martin in an adjoining room. The conversation reveals Madeline’s relations to Kurt, who offers to pay her to quit Martin. She flees. Martin follows her and finds her in a reception room where she has taken poison. Martin takes the bottle of poison, rushes back to Kurt’s room and tells him he is going to force him to swallow it. Kurt coolly gives him a revolver and tells him it is an easier method and taunts the hesitating Martin with being yellow. Martin fires, wounding Kurt. He then quits the store to start life over again with Madeline, whom he learns will live. The store, however, has felt the effeets of the depression. The directors order Kurt to retrench. Instead he spends more money to inerease sales. The president of the store, who has the controlling vote is away, so the bankers decide to oust Kurt. He tries in vain to get in touch with the president. Believing all is lost, Kurt invites Polly to go abroad with him. Polly is delighted, being genuinely in love with him. While she is getting ready to leave a wire comes from the president with the necessary proxies and Kurt’s position is saved. When Polly returns he orders her out, pretending he has forgotten all about his proposal. He then goes on with the business of the store. Official Billing INDEX First National Pictures, Ine. Aecessories ............ 24 & The Vitaphone Corp. 25% Advance Publicity. ¢— 4.5 sents SS LIAM 80%% Ae 13 to 17 LORETTA YOUNG 80% BSURG@P 2 A See oe ee 18 in Biographies...... 10, 11, 12 ‘“EMPLOY EES’ Catehlines 5... SS 17 ENTRANCE” 100% Current Publicity...... 6. 7 3 eee 60% Exploitation....... 18 to 23 Alice White 50% Ventures 3... Se 3.9 Allen Jenkins 50% Lou See es 22 Directed by Roy Del Ruth 20% Radio Feature.......... 20 A First National and Meview | 5 3 = eee 6 Vitaphone Picture 40% Shearta... 5-80 5, 7 CAST OF CHARACTERS Kurt Anderson Warren William WARREN WILLIAM—“The Match King,” “Three On A Match,” “The Dark Horse,” “The Mouthpiece,” “Beauty and the Boss,” “Under Bighteen.” LORETTA YOUNG—“Life Begins,” “They Call It Sin,” “Week End Marriage,’ “Play Girl,” “The Hatchet Man,” “Taxi,” “I Like Your Nerve.” WALLACE FORD—‘Central Park,” “The Wet Parade,” “Are You Listening,” “The Beast of the City,” “Possessed,” “Freaks.” ALLEN JENKINS—“‘Lawyer Man,” “T Am a Fugitive from a Chain Gang,” “Blessed Event.” ALICE WHITE—‘Show Girl,” “The Widow from Chieago,” “Hot Stuff,” “Broadway Babies,” “Naughty Baby,” “The Big Noise.” HALE HAMILTON—‘Life Begins,” “Two Against the World,” “Three On A Match,” “I Am a Fugitive from a Chain Gang,” “A Suecessful Calamity.” Based-on: ihe play bys s.r . worect-F1ay by = Direc by een es PROLORTADNY by es ee Vali ROH Ores ee MEET CCtOR ge a Gowns ty = Vitaphone Orchestra Conductor... LENGTH SCREEN RECORDS PRODUCTION STAFF Madeline. oe ee ee ee Martin U est 5 ee ee =e Wee ore Diwecney FES ae aE EO ees SDAA ESO PL Allen Jenkins POL a ee ee ie Wee Monroe SNS Re ge ee ee Hale Hamilton ROSS Se Snes ene aries tee es ee Albert Gran. Mrsichoy Sn ee eS Maron Galea Digi ord 228 Se ee eee een Miss Hall. Se enn eee ee ey Og fe ae et ee ea one EP eee Frank Reiebh~ || CLES TEE ae ane tee Bera Oeste Se a Varig Se ees kas s 2 TS Se were ivkawit Pane ee ee eee Frank McGlynn. Ne ee Bee eee Sam Godfrey ROC a ee ee Edward McWade Meeka , Serene NEES oe etre Henry Stockbridge Deter a ee ee ee Rev. Neal Dodd BERTON CHURCHILL—“I Am A Fugitive from a Chain Gang,” “The Cabin in the Cotton,” “The Dark Horse,” “It’s Tough to be Famous.” RUTH DONNELLY — “Blessed Event,” “Jewel Robbery,” “Transatlantic,’ “The Spider,” “The Rainbow Trail,” “Wicked.” CHARLES SELLON — “Central Park,” “I Am a Fugitive from a Chain Gang,’ “The Dark Horse,” “Ride Him, Cowboy.” FRANK REICHER — “Searlet Dawn,” “Woman Commands,” “Mata Hari,” “Suicide Fleet.” ZITA MOULTON — “A Successful Calamity,” “Big Money,” “Sinners in the Sun,” “The Expert.” ROY DEL RUTH (director) “Blessed Event,” “Winner Take All,” “Taxi,” “Blonde Crazy,’ “Beauty and the Boss,” “Side Show.” Bo ae David Boehm eee ene ase ee __Robert Presnell} tees Se Rey Del tas _.......... Barney McGill oa ee James Gibbons _..........Rebert Haas Se ee ee Orry-Kelly Se a Leo F. Forbstein 73 Minutes Page Three