Employees' Entrance (Warner Bros.) (1933)

YOUR EXPLOITATION Teaser Campaign Copy is furnished here for teaser campaign which presents unique angles due to the adaptability of the title “Employees’ Entrance,” and which will prove far above the average in effectiveness. This copy is suitable for “seatter ads” in newspaper, throwaways, window and _ tack cards and snipe posters. This campaign should be inaugurated as far in advance of opening as possible and before regular picture engagement announcements are made. Mention of theatre destroys the real objective of this interest arousing feature and eliminates the teaser angle. THE LINE FORMS ON THE RIGHT EMPLOYEES’ ENTRANCE (OPENING DATE) DON’T BOTHER WITH AGENCIES. REPORT PERSONALLY AT EMPLOYEES’ ENTRANCE (OPENING DATE) 10,000 MEN, WOMEN AND CHILDREN WILL PASS THROUGH OUR EMPLOYEES’ ENTRANCE NEXT WEEK NOVEL BILLING STUNT Here is copy for teaser billing, either snipe posters or window *-~* ma -* ¥wUWsee KeUEY _ RMU WSO UL yp ypuoe on all empty buildings. GET IN LINE EMPLOYEES’ ENTRANCE (Street Address of Theatre) (OPENING DATE) CLASSIFIED TIE-UP Here’s one the newspapers would go for in a big way. In exchange for a three column ad together with mention in the news columns, arrange to give a free ticket to the show to every person putting in an ad during a two or three day period, for “Help Wanted.” EMPLOYMENT AGENCIES Tie-up with all Employment agencies, to enclose your heralds in correspondence and to put up a window card with stills from the picture. Paper all Employees’ Entrances. Tack cards and posters should go up over all Employees’ Entrances, especially at those firms employing a large number of wage-earners. MODEL HOMES EXHIBIT As there is a model home shown in the picture, you can tie it up with a model home window display or with a real estate firm that has a model home it shows. HOTEL GUESTS Travelling salesmen are sure-fire eustomers for a picture of this type. A short note with an enclosed herald will bring them to the theatre. Word your note along these lines. “Before calling on your buyer, stop in to see ‘Employees’ Entrance’ at the Strand. It will give you a new slant on the men you are here to see.” Page Eighteen Classified Ad Tie-Up The classified tie-up outlined below has been used on many of the Warner-First National stars during the past few months with remarkable success. If you haven’t already used it you’re missing out on a grand stunt. Your newspaper has an opportunity to heighten interest in their classified ad section and you in turn get a swell publicity break. Valuable free space in the classified ad columns of a local news paper is available by cooperation with the advertising manager in a Warren William Silhouette Contest. The newspaper contributes the space and the cash prizes, to be scaled according to your local situation. Run the copy below beneath a two-column silhouette profile mat of Warren William, which is available at your exchange: Publicity Story CASH PRIZES—50 GUEST TICKETS ~ TO “EMPLOYEES? ENTRANCE” Cut No. 16 Cut 30c Mat roc The above outline is that of WARREN WILLIAM “EMPLOYEES ENTRANCE” (Your Theatre) The object of this contest, sponsored —by-the= =o =. =... Theatre and (Name of Newspaper), is to cut out the silhouette and place it over a section of the classified ads on this page and draw the outline of the silhouette in pencil or ink. Inside this silhouette you start from the top down and spell out the star’s name. For example, in the first ad there may be the letters B, E and T and in the second ad the other letters of the star’s first name. After spelling out both names, then spell out the title of the picture by following the same rules. After this is done, write a letter of fifty words or less telling why Sore ae classified ads get results. Neatness, promptness and accuracy are the factors which will be considered in awarding the prizes. Cash awards will be made_as follows: First prize, $15; second prize, $7.50; third prize, $2.50. Guest HCK.Gts LO LNhe= sa ee Theatre will be given the fifty persons submitting the fifty next best entries. Mail your entries to the classified MANnaeerOr_ thes se before PLO Phen oe es nt ace Employees of the ........... and the... ee Theatre are not eligible to participate. STREET BALLYHOO All street literature, and street ballyhoos should be timed to catch the workers as they go to work, go to lunch or on their way home. FASHION SHOWS In the picture, Loretta Young and Alice White work as models in a large department store. This suggests a tie-up with your various dress shops for a fashion show of their latest models on your stage. You can have all stores enter their models for the same night, or, if you adopt the idea suggested in the department store tie-ups of setting aside a different night for each store, you can show only models from the individual store on the respective nights. The fine advertising that each store will receive from this type of co-operative showmanship, will undoubtedly influence all the stores to greater co-operation with you. If you decide on individual store “nights and model displays, then by all means convince the stores that they should carry an announcement of their display at your theatre in their newspaper ads. STILLS FOR DISPLAY ‘IN STORE WINDOWS There are many stills in “EKmployees’ Entrance” which lend themselves naturally to window-planting. They not only get over the dramatic punch of the story, and the comedy touches, but they tie-up so effectively with merchandise handled by the various merchants that they will be taken for window display when the regular window card would be rejected. } alu. ‘ stores to solu for aeplaye: SPORTS Stills E. E. 3-4 G. HE. ICE BOX Stills E. E. 41-45 RUGS Still E. E. 47 CLIQUOT CLUB Stills E. E. 63-64 RADIO STORE Stil E. E. 81 FASHION SHOPS (Window Models) Stills E. E. 65, L. Y. 657-658-659, Pub. O. Pub. O. MUSIC STORES Still E. EB. 75 TIME CLOCK STUNT Stills E. E. 56-58 BURGEE. WA ROR WILLIAM LORETTA B (e)l) (cm ‘EMPLOYEES ENTRANCE In brilliant shades especially for suspension in your lobby or under your marquee. Size 20x30 inches, printed on heavy, durable canvas. With eyelets for hanging. Economically priced at 45¢ Eac Available only from MORRIS LIBERMAN 729 Broadway, New York, N. Y. NOT AT EXCHANGE