Employees' Entrance (Warner Bros.) (1933)

own store executives, that you sell | ll eS oes Onna > HIS is the sort of sure-fire contest that will gain the whole-hearted ’ co-operation of your newspaper. The question for discussion is this: ‘HAS A SINGLE MAN A BETTER CHANCE TO SUCCEED IN BUSINESS THAN A MARRIED MAN?’’ The stunt has a direct tie up with the theme of ‘‘Employees’ Entrance’’ and a world of valuable publicity for the picture is assured, as the contest can be worked up to fever pitch. Below is your initial publicity story for the campaign which is sure to get it off for a big start, and also see it through to a big finish. Here are some valuable points to bear in mind in connection with the live-wire campaign: As soon as letters begin to come in, see that the best letter, both pro and con, is published daily. Be sure to get both the angle of the Employer and the Employee. 3. Get brief statements from leading men of town in all professions, on the ’ question in hand, for publication. Suggest to the co-operating newspaper that they gather, relative to percentage of single and married men in certain salary brackets, in one or of your most important department stores or factories. INQUIRING REPORTER Another feature which would be of value during the contest would be to send out an inquiring reporter, to propound the above question to people he meets on the streets, answers to be printed in a special column in the paper. Snap-shots of the interrogated persons, used with the answers in the paper, would also be of value. There are any number of married men in your town who will admit ‘that they owe their success in business to the fact that they are married. On the other hand, there are no doubt a lot of bachelors, who credit their success to the fact that they have had no back-seat drivers in their business operations. Get them in on the stunt through newspaper interviews. Women are sure to take an active interest, too, in the question. PRIZES: This is a matter which must obviously be determined in each individual situation, but on the average, a generous amount of free tickets will suffice. It might not be a bad idea to offer a Complimentary Three Month Ticket to your theatre, for the first prize; a Two Mionth Ticket for the second, and a Qne Month Ticket for the third. These major prizes should be awarded at the end of the contest. Daily prizes of singles, or pairs of tickets, for the best letters submitted each day, should of course be awarded. a jib ee IRE GINL FHIENy rHLAG Another angle to this contest idea that may hold a greater appeal to your cooperating newspaper is to confine the same to SINGLE WOMEN. Invite all local women who are unmarried to give their viewpoint on ‘‘Is Marriage A Handicap To Business Success.’’ Play up the fact in your initial publicity story that the reason for asking the single women for their opinion, is due to the assumption that they are still unmarried because the man of their choice would be handicapped with a wife, under existing circumstances. Ask the girls to state if it is or is not better to wait until a man has achieved success before leading him to the altar. Also what degree of success should a man attain before a girl should agree to the marriage step. move im=temorrow and Vl “show you” Newspaper Contest That Will Stir Up Great Discussion Publicity Story Is Marriage A Handicap To Success In Business World? Herald-Strand Offer Prizes and Guest Tickets to ‘‘Employees’ Entrance’? for Best Answers _ Warren William, who stars in “Employees’ Entrance,” the First National picture, which comes to CUO ia ee Theatre =)... Spee aoa next — as the ruthless director of a big department store— says that no man who expects to rise in the business world should tie himself up to a wife, because marriage always holds a man back. He tries to prevent the young man whom he wishes to make his assistant, from marrying another employee of the store. The following transcript from the dialogue in “Employees’ Entrance” gives a slant on what no doubt often happens in real life. Kurt (Store manager) “Are you married 2?” Martin—“No, no, I’m not.” Kurt—“U’mm, well that’s fine. This is no job for a married man. Where would I be with a wife hanging’ around my neck?” Martin—“‘Don’t you like women?” Kurt—“Sure I like ’em in their place. But there’s no time for wives -in this job. They handicap a man in hig fight for success. Love ’em and leave ’em. Get me??? ——— Martin—“Yes, I think I do.” ‘what it means to be a success.” The final outcome of this ‘logic’ will be vividly revealed at the Strand when you see “Employees’ Entrance.” In the meantime, ManBU CRS Se ce eee ee of the Strand and the Editor of the Herald, decided to make the question: “Has a Single Man a Better Chance to Succeed in Business Than a Married Man?”, the basis of a contest, in co-operation ‘with the Herald. This is a subject on which everybody has an opinion — and a decided opinion, at that. Send your ideas on the matter, in a letter of On — Ss not more than two hundred words, to the Strand-Herald Success Editor, at the Strand, on or before ... Fe Se ee next. The Herald will publish daily, during the contest, the best two letters, pro and econ — and a pair of guest tickets will be presented to each of the two contestants. At the end of the campaign, grand prizes will be awarded. First Prize a Three Month Complimentary Pass to the Strand; Second Prize, a Two Month Pass, and Third Prize, a One Month Pass. (or whatever rewards are decided on). All persons are eligible except employees of the Strand or the Herald, and their relatives. Begin right now to think it over. Do the successful business men you know, owe their success to marriage or single blessedness? There is a lot to be said for both sides of the question. Men, women, married, single, everybody! Has a Single Man a Better Chance to Succeed Than a Married Man? What do you think? FOLLOW UP STORIES— z 4 amd ey? se Pn lead off with the explana ' tion of contest, its object and list of prizes. Then follow up with a list of prize winners for previous day and the publication of the two best letters each day. At close of contest period publish the letters which have won the Grand prizes and if possible a cut (at least a thumb-nail) of the persons to whom _ these grand awards have been made. PICTURE AFFORDS NUMEROUS DEPARTMENT STORE TIE-UPS splendid working conditions of your own store.” If you effect department store tie-ups, be sure you carefully edit copy in the ads, eliminating anything _ that might prove distasteful to department stores, before you use them. Because the entire picture is laid in a large department store, it lends itself to tie-ups with your local department stores. However, it is important, when approaching your them the idea that “Employees‘ Entrance” would be a good one for their employees to see. Use this line of argument: “Let your help see this picture and your employees will be better able to appreciate the Following are several suggested tieup possibilities for Department stores: Tack Cards A Get the department stores to let you put up window or tack. cards over their own employees’ entrance, in their locker rooms and in the rest rooms, and over their time clocks. : Suecess Stories B Plant success stories in the newspapers either written by owners or General Managers of Department stores or given out. during interviews. Tie the stories up with the picture. You can do this by giving Heralds C In exchange for the department store’s enclosing of your heralds in all their packages, arrange to give their employees a club rate for your show. ® Musie Counters Tie-up with the Musie counters of department stores, by conducting, with them and the newspaper a contest based upon making love, or carrying on a conversation by using the titles of songs and the names of Warner Bros. pictures, already released or about to be released. Point out that in the picture, the titles on Sheet Music, were used to carry on voiceless flirtation in a department store. There are stills that can be used in this tie-up for either window or counter display. S Tickets for Suggestions In exchange for the use of your heralds, for the putting up of your window and tack cards, you can offer to give away 20 tickets for the show to the employees of the store that turn in the 20 best suggestions for improving the ‘store, during the run or in advance of the picture. The store owner, or head of course, will judge the suggestions. There are numerous stills showing sports goods, lingerie and dresses that lend themselves to window tie-ups. These stills can be the center of attractive window displays, not only for department stores, but other retail shops. & SPECIAL EMPLOYEES ANNOUNCEMENT Get up a special letter to all employees in your city, telling them about a brief synopsis of Warren William’s role and then asking the Department store head, to point how his own policy differs and why. the picture and assuring them they will get a great kick out of seeing the prototype of someone they either worked for or are working for. Page Nineteen