Employees' Entrance (Warner Bros.) (1933)

SPECIAL NOVELTY HERALD One of the most attractive heralds ever devised by the Warner Bros. Accessory Department is the one on ‘““Employees’ Entrance.” The face of the herald illustrated at left is done in a bright purple and opens in the center into a striking display of scenes and star heads. The punchy copy and novel color and layout scheme make it a very valuable asset to your campaign on this picture. Distribute them at employees’ entrances of local department stores and other business establishments. Don’t overlook this angle, it’s a very important one. Order direct from your exchange at the usual inexpensive prices. WESTERN UNION AND POSTAL TRANSPORTATION TIE-UPS TELEGRAPH TIE-UP Be sure to paper all approaches to the subways, car lines and taxi stands. : : : If possible get your banners on the street ears, with stickers on the taxis. There is an important sequence in the picture that hinges upon the de livery of a cable to Warren William. You can easily tie-up with the wire or @ cable services with the following line of copy. o“W Willi in ‘Empl > Ent 4 t th Strand knows what it means to reach comeone quickly TIE-UP WITH UNION HEADQUARTERS by cable (or telegraph). It was a question of life or death to him until he learned he could save the day by using the cable. Save time and worry by using Western Union, ete.” All Labor Union headquarters should be placarded with announcements of your show. A few sets of passes to the secretary and president, should turn the trick for you. Suggest that the Postal or Western Union distribute jumbo telegrams with the above copy. = TIME CLOCK NOVELTY @ ‘25 ; oe ; a <5, GREE Soh SP on oe . ES , er —_ Sa pose. The throwaway itsee “COLORTONE EFFECT << self is made up in the form ss ° e of a time clock with an Make your screen presentation Fictionization imitation employees’ ecard artistic and colorful with this atmospheric effect, elaborately colored, beautifully created. which is pulled out from a die-cut slit. The card carries plenty of selling copy as well as your theatre imprint and playdate. Have them distributed at all employees’ entrances as well as in the streets and through the-mails. A good gag can be worked by writing a certain time on several of them and announce that those presenting their novelties at the theatre at the exact time marked, will be entitled to a free admission to ‘‘Employees’ Entrance.”’ A complete fictionization of “Hm ployees’ Entrance” appears in the February issue of “Sereen Romances.” Get your local magazine dealers to co-operate with you on a 7 x 11 inch ecard or one sheet which will plug the sales of Sereen Romances as well as your showing. See your local editor about run ning the fietionization illustrated 4x5—Colored positive only... .$2.00 —Set (positive and negative) 3.00 3%4x4—Colored positive only.. 1.50 —Set (positive and negative) 2.25 Order by Number N450 NATIONAL STUDIOS, Inc. 226 W. 56th Street, New York City with stills from the picture during your showing of the picture. The fictionization is free, the only re quirement being that the newspaper MUST CREDIT SCREEN ROMANCES. Prices including imprints: 1M, $5.50 per M; 3M, $5.00 per M; 5M, 4.50 per M; 10M, 4.25 per M. Order direct from EXPLOITATION PRINTERS 20 West 22nd Street New York City SPECIAL LOBBY BLOW-UPS SEND US YOUR CAMPAIGN Exhibitors are urged to send us their campaigns in order that we may be able to pass along the many splendid ideas put into execution on every picture. Exceptional examples of real showmanship will be passed along, not only to other exhibitors, but also to the Trade Papers for publication and comment. Never before has the motion picture business been in greater need of real worthwhile ideas. By pulling together—by inter-changing exploitation ideas, jexhibitors and producers will be bound to derive much Special enlargements of Warren William and Loretta Young are available to you. Enlarged to regular one sheet size (28 x 42) and mounted on heavy beaver-board, it can be had in either black-and-white or beautimutual benefit. fully colored. ae s : oes $ Z d Ide tions an as to Especially priced at $2.00 for black-and-white; $3.00 for full color. Ce ee ee ee 2 ee eee F. O. B. New York. Not carried at Exchange. Order direct from PHOTO 4 Director of Exploitation, WARNER BROS. PICTURES, Inc. COLOR. STUDIOS, 220 West 42nd Street, New York, N. Y. 321 West 44th Street, New York City Page Twenty-one