Employees' Entrance (Warner Bros.) (1933)

SMASH LOBBY USED BY N. Y. CAPITOL Here is the fine lobby used by the New York Capitol for “Employees’ Entrance.” The color scheme used was black oiled cloth background with letters in various colors, mostly white however. We suggest, that in the side panels used for the names of those in the stage show, you use the two lobby suggestions shown at bottom of page. N. Y. CAPITOL MADE UP SPECIAL FOLDERS During the pre-release of the picture at the New York Capitol, the theatre got up 2 special circulars. The outside page of each, read: To Po Department | | New York | Store Working Emnol--! i i (Principally—to the | Girl Employees ) oe * t — and their bosses! | BEFORE YOU CO HOME TONIGHT BEFORE YOU GO HOME TONIGHT The inside of the circulars showed eight hot scenes from the picture with dialogue lettered in balloons, similar to those shown in the ads. If you care to make up your own cireular, we suggest you use reproduction of Ad No. 29 for the inside, double spread. The lines used were as follows: No. 1 3. With your looks you shouldn’t have any trouble getting a job! See ‘‘EMPLOYEES’ EN4, Why must we model without TRANCE” at the CAPITOL. stockings? It isn’t modest! 5. Go to my room and make your Department Store Girls — at staat This Ils YOUR Picture — about P 6. Why don’t you let me alone? YOUR Lives and YOUR ProbAll I want is my job! lems. 7. You may net come to me toCaptions on the eight scenes were: nite, nor tomorrow nite ... but 1. You’ve been working on me you'll come. with everything .you’ve got! 8. I don’t even hate you! Like 2. $35 a week? What do I have someone you pick up on the streets. to do? .. . that’s what I feel like. USE HERALDS AND TIME CLOCK FOR UNUSUAL LOBBY STUNT Set up a time clock in your lobby the hands of a clock five times. Those having the time stamped on their heralds that correspond to the time that the hands of the clock stop at, will be given a free ticket to the sign over the time clock asking your next show. It is possible to vary patrons to punch the time on the this stunt by promoting gifts from Herald. Tell your patrons via the grocery and other stores, and screen and by sign over the clock, awarding the gifts as prizes. You that the opening night of “Employshould figure on about five prizes ees’ Entranee,” you are going to spin for each day. a week in advance of your date. Hand out heralds to your patrons as they enter the theatre. Have a TIE-UP WITH EMPLOYMENT COMMITTEES No doubt in your town, there is a committee working to seeure work for the unemployed. Take an active interest in this committee’s work by offering your theatre as a meeting place before your show starts. You ean also secure a lot of publicity by offering a free ticket to every person that puts on new help during the picture’s run, if done through the employment committee. Page Twenty-two Centre of the page used the following copy: EE what happens in department store aisles and _ offices after closing hours! Girls who couldn't have been touched with a 100-ft. yacht — ready to do anything to get a job! WARREN Sane is “Employees’ 9 Entrance with Alice White Wallace Ford A FIRST NATIONAL PICTURE Picture of Loretta Young also was used in centre spread with below it: Beautiful models who whisper their dread of the **Boss” who can “make” or break more women than a sultan! No. 2 Copy used on inside spread same as that used on No. 1. Backs of both ecireulars were also identical. Picture of Warren William and Loretta Young, in love scene was used, at upper right side of page, with the words: WORKING GIRLS! MUST YOU BARTER YOUR KISSES FOR A $10 JOB? Below was a box containing the words: Behind The Scenes Of A Great Metropolitan Department Store! WARREN WILLIAM “Employees’ Entrance” WITH ALICE WHITE A First National Picture Underneath was the Theatre Imprint and Date of Showing, ag well as mention of the accompanying stage presentation. The circulars were distributed in the heart of the shopping district, and resulted in overcapacity business at the Capitol. We suggest that you too get up a special flyer, made up from the ad and distribute them in offices and on the streets during noon hours and as workers are hurrying to and from their jobs. The heralds would make a most effective medium for this type of cireularization. Susgsested Lobby Frames WES ROR RS. BS NES WILLIAM Blazing star of “The Mouthpiece” 1932! Bale) The sensational star of “Life Begins” iO om w | EMPLOYEES | ENTRANCE ‘Give me a jobat ANY price! WARREN WILLIAM LORETTA YOUNG EMPLOYEES These suggested lobby frames will fit either the side panels in the front illustrated at top of page in place of “‘surrounding show” copy, or in your inside lobby. Follow the color scheme suggested for the lobby above. LORETTA YOUNG | |