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BAPLOTTATITEON
CLASSIFIED EXPLOITATION
Advance TRAILER—Packed with the
punch and action of the West!
POSTERS —So much auto traffic now, you ought to get them out in the country where they get most notice.
TEASERS start people talking. A man dressed as cowboy stalks up and down with conspicuously empty holster. Riders on horseback do the town. |
Contests CIGARETTE-ROLLERS—
Tobacco shop gives ducats to fan who rolls greatest number in shortest time.
GUITAR PLAYERS on stage _get prizes for best talent.
COWBOY SINGER — In lobby cowboy sings western tunes over P. A. system.
Outdoor Baliys
SINGING COWBOY quar
tet sings on street corner.
ROAMING COWBOY arries EMPTY HOLSTERS’
banner about town.
STAGE COACH covered
with one-sheets and ad copy rides through town with cowboys and P. A. system shouting plugs.
Tie-Ups
CAMP OUTFITTERS display their equipment in lobby.
GUN SHOP window display offers possibilities. A RIDING SCHOOL is a good place to place copy like this: “For swell riding see EMPTY HOLSTERS at the Strand.”
SEE IF YOU CAN
THE
EMPTY HOLSTER
Hang large empty holster made of canvas. Patrons try to pitch discs into it.
TRICK LETTERING— Cutout of Foran throwing lariat which curls out to spell
DISPLAY odd pieces of Western equipment and weapons of Indian fighters.
MUSIC STAND —In conjunction with a music store tie-up, have sheet music sold at display stand. Singer in cowboy costume.
CUT-OUTS—Posters on this picture make suitable cutouts, flash particularly onesheet on which head of Foran can be cut out and scene stills added.
KID ROUND-UP — Just another name for kiddie day. |
Vitaphone Shorts
‘“‘“A MUSICAL OPERATION” (Broadway Brevities). Virginia Verrill, the popular star of stage, screen and radio fame in another
rib-tickling musical.
“JACK DENNY” ‘Melody Masters). Lilting tunes by the famous Jack Denny ag“ wis ahtan any program.
OF15)
gregat’
(20 minutes—No. 2031)
“THE RHYTHM ROUND-UP” (Broadway Brevities). A star-studded show headed by Estelle Taylor, Bartlett Simmons, Chas. Dingle, William Morrow and Mildred Law.
(20 minutes—No. 2033) =
*““VAUDE-FESTIVALS” (Big Time Vaudeville). Fast moving acts with Joe Biviano, Bob Dupont, Ross & Bennett, Fritz & Jean Hubert. (10 minutes—No. 2611)
“STREAMLINED GRETA GREEN” (Merrie Melodies in Tech.). Great gags, swell color, catchy music make another hit in this popular color cartoon series.
(7 minutes—No. 2212)
® “DOUBLE TALK” (Vitaphone Novelties) . Edgar Bergen, famous ventriloquist of stage and radio, with his dummy, Charlie McCarthy.
(10 minutes—No. 2711)
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