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wthRICHARD TRAVIS JULIE BISHOP MEE JACKIE C. GLEASONFRANK WILCOX: pirected by D. ROSS LEDERMAN ; Screen Play by Raymond L. Schrock * From a Story by Danny Ahearn H
Mat 202—5'% inches x 2 columns (146 lires)—30c
2 ADS ON ONE MAT
Mat 104—15c
awe RICHARD TRAVIS. * JULIE BISHOP RICHARD TRAVIS ° JULIE BISHOP JACKIE C. GLEASON’: FRANK WILCOX JACKIE C. GLEASON * FRANK WILCOX
Directed by creen Play by Raymond L. Schrock Directed by Screen Play by Raymond L. Schrock
Ss D. ROSS LEDERMAN From a Story by Danny Ahearn D. ROSS LEDERMAN From a Story by Danny Ahearn
BUY £= BUY, i BONDS STAMPS) BONDS
Mat 102 4% inches (61 lines)
15c
JACKIE C. GLEASON FRANK WILCOX Directed by Screen Play by Raymond L. Schrock D. ROSS LEDERMAN From a Story by Danny Ahearn
STAMPS BONDS
CRIME PREVENTION CAMPAIGN
Under the campaign line, “There’s No ESCAPE FROM CRIME,” tie in with local police officials and crime prevention societies on an anti-vice campaign. Your drive should consist of feature articles in local newspaper; lectures at theatre by prominent people on subject; lobby display of appropriate newspaper clippings with the headline, “There’s No ESCAPE FROM CRIME”; and. possibly, a benefit dinner or showing with proceeds going to some deserving crime prevention organization.
CAMERA NEWS CONTEST
Camera contest for best
amateur shots of newsworthy events ties in with Richard Travis’ role as a daring newspaper photographer in the picture. Secure cooperation of local daily on this one to run publicity stories and entry blanks as well as print best photos. You use entries for lobby display. Award promoted prizes or guest tickets to
: Use still shown above (C17—at your the winners. Vitagraph exchange) to key your contest.
HELP PAROLEE GET JOB
In the picture, Richard Travis, paroled from prison, finds it impossible to get a job because of his record. This cues this: Help a parolee get a job. Contact nearby prison warden to secure his cooperation. Identity of parolee can be kept secret. Enlist aid of local welfare groups, parole leaders and newspaper editor in contacting business leaders to give the
man a job.
PLAY UP WOMEN’S ANGLE
There’s a woman’s side to everything—even your exploita
ticn campaign. Here’s how to get their trade:
DIRECT MAIL: Reprint ad mat 202 with this line over the ad: “I Have a Story to Tell...” Closing copy below ad: ‘‘Meet me at the Strand Theatre on (playdate).’’
LOBBY DISPLAY: With cutout of 6-sheet head of Julie Bishop, use copy: “‘I Was Marked for Life Because I Loved A Guy With A Gun.” Add scene stills from picture with credits and playdate.
TEASER CARDS: Print a series of small cards for general distribution to the femmes using Julie Bishop head from ads and copy: “Take It From Me—There’s No ESCAPE FROM CRIME”; ‘I Was Marked For Life Because I Loved a Guy with a Gun’’; “Sure, Men Want to Help Me—But Not to Go Straight.”
PERSONAL COLUMNS: Pick up copy from paragraph above for use in local dailies. Add Julie Bishop’s name to each line with picture and theatre credits.
TRAILER?!
Warner Bros.’ production trailer sells all the thrills
and action in a quick, exciting manner. Book it today
at your Vitagraph exchange. Show it early and often!