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TEASER AD CAMPAIGN SELLS FILM TITLE WITH DRAMATIC SOCK ©
Sure eye-catchers, these four teaser ads sell your play-date with the punch and excitement of a daily headline. For best results, use them in any or all
of the following ways:
1) NEWSPAPERS: One-a-day for four days in advance of your opening or else all four, run-of-paper, on opening day with slug at bottom directing the reader to your regular
display ad on the amusement page.
2) DIRECT MAIL: As the reverse side of a direct mail postcard, with a special message on the address side of the
card informing your patrons of your opening date.
3) STICKERS: Printed individually, for window stickers,
backing for display on trucks, automobile windows, etc.
4) BLOW-UPS: Any one or all can be blown up and spotted effectively as lobby teaser cards, counter cards,
window stickers, etc.
ORDER "Escape" Teaser Mat No. 302-B, 45c, from Warner Bros.’ Campaign Plan Editor, 321 W. 44th St., New York 18, New York.
9-COLUMN NEWSPAPER FEATURE MAT
* An expert combination of Sheer horror, poignant love and breathtaking suspense results in a tremendously exciting new melodrama, Warners’ “Escape In The Desert,” now at thereon Theatre. Played by a superior troupe of actors headed by Philip Dorn, Helmut Dantine, Jean Sullivan, Alan Hale, Irene Manning and Samuel S. Hinds, the film exploits the grim history of four Nazi prisoners of war who break camp and attempt to cross the Arizona desert. That they almost succeed in their vicious, blood-strewn advenure should serve as a sober warning to all Americans never to relax vigilance in the face of the Nazi’s unswerving purposefulness and thoroughgo
ing competence. In the end, it is as much their own callousness as the rude awakening of the small band of freedomloving men who oppose them that contributes to the prisoners’ eventual defeat.
Philip (Philip Dorn), Dutch flier en route to the Pacific, is mistaken for one of the four Nazi prisoners and held for the Sheriff by Gramp (Samuel S. Hinds), proprietor of the Mile End Motel in the heart of the Arizona desert. Jane (jean Sullivan) reads Philip’s passport, says he’s innocent.
by Becker (Helmut Dantine). They seize the Motel, make plans to steal gas to go on. When the Sheriff arrives, Becker forces Jane to send him off, saying Gramp was mistaken. Later, intrigued by the girl’s beauty, he tries to make love to her.
But the Nazis are soon upon them, led
Dr. Tedder (Alan Hale), a tourist dentist, is also held prisoner by the Nazis. His short moment of revenge comes when he removes three good teeth for a PW (Rudolph Anders).
A posse arrives at last, fights to the death. Philip, though wounded, finishes Becker single -handed.
ORDER "Escape" Movie-of-the-Week Mat No. 501-B, 75c, from Warner Bros. Campaign Plan Editor, 321 W. 44th Street, New York 18, New York
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